Interested in a career that combines commerce with creativity? Welcome to Advertising.

Advertising is an exciting profession that blends traditional business theory with creative messaging. The three-year Advertising program at Algonquin College prepares students for a variety of roles in integrated marketing communications. Students study advertising history and practices, case analysis, research, consumer behaviour, design theory and software, copy and visualization for print and broadcast ads, media planning and campaigns. Traditional advertising is only part of what we teach. The scope of the program covers marketing, public relations, corporate communication, events, direct mail, websites and other types of messaging.

Students receive hand-on experience in the profession by working at Leg Up, the student-run advertising agency; The Algonquin Times, the student newspaper; or Glue, the student magazine. The final six weeks of the program are spent in an industry-related internship.

Interested in learning more?
Contact Robyn Heaton, Coordinator/Professor at heatonr@algonquincollege.com