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Advertising

Robyn Heaton - Course Coordinator

Faculty photo - Robyn Heaton

Robyn Heaton has extensive experience on both the client and media side of advertising. Beginning her career in advertising design in 1979, she later switched to a marketing role and subsequently held a number of positions managing the advertising and promotions in retail, government and print media environments.

In 1990, she joined Algonquin College as a full-time advertising professor where she has taught courses in concept development, copywriting and advertising. She also supervises the advertising function on the student-run newspaper, The Algonquin Times and the student magazine, Glue. In 1996, she took over the coordination of the program and was instrumental in modifying the program from two to three years.


Jayne Van Dusen

Jayne Van Dusen has over sixteen years experience in the advertising industry. She is a graduate of Algonquin College's Advertising Program. Jayne has spent most of her career working in the client services departments of local advertising agencies. As an Account Executive, and eventually Director of Client Services, Jayne has worked on strategic advertising projects for a range of clients - from retail and national brands to government and high tech. Advertising depends on teamwork, and Jayne has successfully led teams that included copywriters, designers and art directors, production artists, and media planners. She has also managed the work of outside advertising suppliers such as market researchers, broadcast production houses, talent agencies, photographers and illustrators. Jayne teaches principal courses in the Advertising Program that allow first and second year students to develop the skills required for planning, creating and implementing marketing communications activities.

 

Faculty photo Sally Enright

Sally Enright

Sally Enright brings 16 years of experience to the Advertising faculty having held a variety of advertising and marketing communications positions in Canada and the U.K. She is a graduate of Algonquin’s Advertising program and has a degree in Mass Communications from Carleton University. Sally’s work experience covers several consumer market sectors and a wide range of disciplines.

Before joining Algonquin as a full-time professor in 2002, Sally had performed a variety of roles in the advertising field ranging from advertising agency account executive to freelance copywriter to in-house advertising manager. She has been involved in the development and management of national advertising programs, including television, radio, direct mail and print campaigns, as well as national and local sponsorship programs.