 This two-year diploma program blends public relations theory with practical experience in research, writing, editing, time and resource management, concept creation, speaking, and organization. Courses are offered in a variety of learning environments such as the classroom, the computer lab, and the office setting.
In addition to the public relations courses, including a seven-week field placement in fourth level, students take courses in desktop publishing, production (photography, the Internet, and layout), and business. The emphasis in all courses is on attention to detail and creative and critical thinking in all public relations activities, from media relations to special event co-ordination. The program is particularly suited to motivated, energetic, creative, and flexible individuals who enjoy teamwork. Because time spent outside the classroom matches time allocated for classroom work, the student must make a full-time commitment to this program.
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