MKT7311 – Marketing in Business
Course Description
Students acquire an understanding of what marketing is, what marketing professionals do, the four “Ps” of marketing
(product, price, place, promotion), buyer concerns, needs and motives, product/service selling features, strategic
planning, competitive and environmental analysis, marketing strategy. Students also engage in course teamwork
project.
(product, price, place, promotion), buyer concerns, needs and motives, product/service selling features, strategic
planning, competitive and environmental analysis, marketing strategy. Students also engage in course teamwork
project.
Course selection points to consider: This course is hybrid, meaning 2 hours per week will be regular classroom delivery and one hour per week will be delivered outside of the classroom environment using computer technology.
Course Details
| Semester: | Winter |
| Campus: | Pembroke |
| Start Date: | Week of January 6th |
| End Date: | Week of April 18th |
| Winter Break: | Week of February 24th |
| Link Code: | BMC4T |
| Number of Weeks: | 14 |
| Hours per Week: | 3 |
| Campus Visits per Week: | 1 |
| Weekly Online Class Time: | 1 hour |
| Delivery Type: | Integrated |
| Associated College Program: | Business |
| Associated Area of Interest | Business |
Students prepared to complete learning by:
| X | submitting multiple written assignments |
|---|---|
| X | using research and essay writing strategies |
| X | delivering presentations |
| X | participating in group-based activities |
| completing hands-on learning | |
| X | learning in a fast-paced environment |
| X | completing online work |
| performing highly-specialized tasks | |
| using industry software tools |
What can I do with this course in the future?
| If you enjoyed your dual credit course and are interested in continuing your education at Algonquin College, you can apply for the full time Business program at our Pembroke campus. |
Please note: Every attempt is made to ensure the accuracy of the information on this webpage. The College reserves the right to modify or cancel any course, program, or timetable at any time.