Business Administration - Marketing
Specialize with a challenging and rewarding career in marketing.
- Earn a certificate from the Canadian Professional Sales Association (CPSA) upon graduation
- Take the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) to enhance both your analytical and professional presentation skills
- Eligible graduates can take advantage of a partnership with Nipissing University to complete a Bachelor of Commerce degree with one additional year of full-time study right here at Ottawa campus
Program Availability and Schedule
Schedule
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Program Summary
Credential
Program Delivery
Program Code
Area of Interest
School
Campus
Other Delivery Options
Business Administration - Accounting (Part-time Online)
Business Administration - General Business (Full-time Online)
Business Administration - General Business (Part-time Online)
Business Administration - Human Resources (Full-time Online)
Business Administration - Human Resources (Part-time Online)
Business Administration (Core) (Full-time Online)
Business Administration (Core) (Part-time Online)
Work Integrated Learning
Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.
The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research....(read more)
Overview
Specialize with a challenging and rewarding career in marketing.
Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.
The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.
Apply acquired knowledge to several hands-on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.
You have the opportunity to compete against top students in the province in the prestigious Ontario Colleges` Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.
Our industry-expert faculty prepare you with the creative, analytical and decision making skills to pursue a rewarding career in marketing or sales.
Graduates may find employment in many sectors of the marketing profession, such as:
- marketing/digital marketing management
- sales professionals and sales management
- marketing communications management
- product and brand management
- marketing research
Graduates may also obtain a certificate from the Canadian Professional Sales Association (CPSA).
SUCCESS FACTORS
This Major is well-suited for students who:
- Enjoy the challenge of combining creativity with analytical decision making.
- Are energetic, enthusiastic and thrive in a dynamic environment.
- Have a collaborative style and strong communication skills.
Courses
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Code:
BUS2301
Course Name:
Business Computer Applications
Course Description:
The knowledge gained in this course provides students with a solid foundation for future learning in other studies, and in business. Student... + Read More
Hours:
42.0
Code:
ECO2305
Course Name:
Microeconomics
Course Description:
Knowledge of contemporary microeconomics issues is essential to understanding the world we live in. Students examine fundamental microeconom... + Read More
Hours:
42.0
Code:
ENL1813B
Course Name:
Communications I
Course Description:
Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-orient... + Read More
Hours:
42.0
Code:
LAW1702
Course Name:
Business Law
Course Description:
Students are prepared for a business environment increasingly affected by laws. They learn how laws must be understood and applied by manage... + Read More
Hours:
42.0
Code:
MGT2319
Course Name:
Skills for Academic & Business Success
Course Description:
Business and higher education have evolved and so have the skills necessary to succeed in these new and dynamic environments. Students explo... + Read More
Hours:
42.0
Code:
QUA0002
Course Name:
Business Mathematics
Course Description:
Students review basic arithmetic and algebra, as well as mathematic tools and concepts required for solving problems found in a business env... + Read More
Hours:
42.0
Code:
ACC2310
Course Name:
Accounting Concepts I
Course Description:
Students are provided with the basics of financial accounting whether they are interested in becoming a practitioner or are looking to broad... + Read More
Hours:
42.0
Code:
BUS2303
Course Name:
Database & Advanced Excel Concepts
Course Description:
Databases and data analysis are pervasive in today's work environments. Students study advanced Excel topics, including pivot tables, filter... + Read More
Hours:
42.0
Code:
ECO2306
Course Name:
Macroeconomics
Course Description:
Knowledge of contemporary macroeconomic issues is essential to understanding the world we live in. Students investigate fundamental macroeco... + Read More
Hours:
42.0
Code:
ENL1823B
Course Name:
Communications II
Course Description:
Students continue to expand their practical writing and speaking skills for successful communication in business. Using real-life scenarios ... + Read More
Hours:
42.0
Code:
MGT2328
Course Name:
Introduction to Management Fundamentals
Course Description:
Management principles, including planning, leading, organizing, and controlling in today's organization within the context of ethics, corpor... + Read More
Hours:
42.0
Code:
QUA0003
Course Name:
Quantitative Methods I
Course Description:
Mathematical methods are used in fields such as finance, marketing, accounting and operations management in order to help make reasonable bu... + Read More
Hours:
42.0
Code:
ACC2313
Course Name:
Accounting Concepts II
Course Description:
Students are introduced to and explore the background, goals and methods of managerial accounting and its role in business planning, control... + Read More
Hours:
42.0
Code:
BAI2300
Course Name:
Global Business Environment
Course Description:
As the global economy continues to change rapidly, and as the number of international trade agreements grows, trade barriers come down and C... + Read More
Hours:
42.0
Code:
FIN2303
Course Name:
Introduction to Finance
Course Description:
Building a solid understanding of personal finance is crucial for students who intend to choose the Finance major in the Business Administra... + Read More
Hours:
42.0
Code:
MGT2320
Course Name:
Material and Operations Management
Course Description:
Operations managers make tactical decisions in support of carrying out the vision and strategies for businesses in the supply chain and/or i... + Read More
Hours:
42.0
Code:
MGT2381
Course Name:
Human Resources Management
Course Description:
Human capital is a critical organizational resource contributing to the organizational strategy and operational success through progressive ... + Read More
Hours:
42.0
Code:
MKT2317
Course Name:
Marketing
Course Description:
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business ... + Read More
Hours:
42.0
Code:
ENL1829
Course Name:
The Art of Oratory
Course Description:
From ghost stories around the campfire to political speeches by world leaders, ethical oratory plays a significant role in human interaction... + Read More
Hours:
42.0
Code:
FIN2305
Course Name:
Finance for Non-Finance Professionals
Course Description:
A solid understanding of basic business finance is an essential part of business administration, regardless of major. To achieve this, stude... + Read More
Hours:
42.0
Code:
MKT2307
Course Name:
Applied Marketing Research
Course Description:
Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's comp... + Read More
Hours:
56.0
Code:
MKT2323
Course Name:
Marketing Channels
Course Description:
Students gain an understanding of how businesses leverage distribution channels within their marketing mix, both strategically and tacticall... + Read More
Hours:
56.0
Code:
MKT2324
Course Name:
Advertising and Promotion Management
Course Description:
Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion and how they... + Read More
Hours:
56.0
Code:
QUA2343
Course Name:
Quantitative Methods II
Course Description:
Students are introduced to the normal probability distribution and its application. They use sampling distribution techniques to become fami... + Read More
Hours:
42.0
Code:
MKT2314
Course Name:
Applied Web Marketing
Course Description:
Students develop an understanding of digital trends using a broad range of marketing tools. Focus is on building credibility and visibility,... + Read More
Hours:
56.0
Code:
MKT2320
Course Name:
Developing Winning New Products
Course Description:
Students develop, introduce and manage the launch of a new consumer product. Students work through the new product development (NPD) process... + Read More
Hours:
56.0
Code:
MKT2322
Course Name:
Selling for Success
Course Description:
Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling functi... + Read More
Hours:
56.0
Code:
MKT2391
Course Name:
Integrated Marketing Communications
Course Description:
Students gain further insight into current trends and developments in digital communications and public relations. Special emphasis is place... + Read More
Hours:
56.0
Code:
ENL1725
Course Name:
Canadian Identity
Course Description:
Canadian identity is challenging to define, but depictions of our multicultural society are found and explored in our writing. This course e... + Read More
Hours:
42.0
Code:
ENL1726
Course Name:
Symbols, Text and Meaning
Course Description:
Symbols and text are used to express, evoke, and manipulate an entire range of human emotions and reactions. In this interactive, discussion... + Read More
Hours:
42.0
Code:
ENL1798
Course Name:
Contemporary Canadian Issues
Course Description:
A critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a va... + Read More
Hours:
42.0
Code:
ENL1825
Course Name:
Communication Dynamics
Course Description:
Humans are dynamic, communicative, and socially interactive. Participants consider human behaviour and its influence on interpersonal or imp... + Read More
Hours:
42.0
Code:
MKT2308
Course Name:
Developing and Managing Global Markets
Course Description:
Students learn how to implement and coordinate international marketing activities and develop an international marketing plan. Major topics ... + Read More
Hours:
56.0
Code:
MKT2382
Course Name:
Marketing Career Preparation
Course Description:
Graduating students are prepared for their professional career. Students develop an online integrated portfolio demonstrating their skills a... + Read More
Hours:
56.0
Code:
MKT2383
Course Name:
Sales Management
Course Description:
Students develop insight and knowledge pertaining to the key issues involved in the field of sales management. Emphasis is placed on the fou... + Read More
Hours:
56.0
Code:
MKT2384
Course Name:
Marketing Plan for Today's Business
Course Description:
Students develop an industry-caliber marketing plan and presentation. Students also build upon previously learned marketing concepts, and br... + Read More
Hours:
56.0
Code:
GED0216
Course Name:
General Education Elective
Course Description:
Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More
Hours:
42.0
Code:
MGT1000
Course Name:
Approved Course - Other Program Or Major
Course Description:
With prior approval by the department responsible for the major area of study, a student may elect to take up to two courses from other prog... + Read More
Hours:
56.0
Code:
MGT1001
Course Name:
Approved Course - Other Program Or Major
Course Description:
With prior approval from the department responsible for the major area of study, a student may elect to take up to two courses from other pr... + Read More
Hours:
56.0
Code:
DMS0001
Course Name:
Double Major Substitute I
Course Description:
Course created to solve double major problem.... + Read More
Hours:
56.0
Code:
DMS0002
Course Name:
Double Major Substitute II
Course Description:
Course created to solve double major problem.... + Read More
Hours:
56.0
Code:
DMS0003
Course Name:
Double Major Substitute III
Course Description:
Course created to solve double major problem.... + Read More
Hours:
56.0
Code:
DMS0004
Course Name:
Double Major Substitute IV
Course Description:
Course created to solve double major problem.... + Read More
Hours:
56.0
Careers & Pathways
Careers
Graduates may find employment in one of the many sectors of the marketing profession: marketing management, sales and sales management, marketing communications, digital marketing, product management, marketing research and business-to-business marketing.
Pathways
Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
Get an idea of how much each semester will cost with our Tuition and Fee Estimator.
2023/2024 Academic Year
Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.
Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro.
Fees are subject to change.
Additional program related expenses include:
- Books and supplies cost approximately $1,100 per year and can be purchased at the campus store.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
Program Eligibility
- Please apply to the Business Administration (Core) program - at OCAS under Program Code 0216X01FWO.
Application Information
BUSINESS ADMINISTRATION - MARKETING
Program Code 0216D01FWO
Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:
ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228
Applications are available online at www.ontariocolleges.ca.
Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
International applicants applying from out-of-country can obtain the International Student Application Form at https://algonquincollege.force.com/myACint/ or by contacting the Registrar`s Office.
For further information on the admissions process, contact:
Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro
Additional Information
Program Resources
There are a number of agreements between the Algonquin College School of Business and universities across Canada and internationally which are intended to facilitate the pathway to degree completion. Many of these agreements are available to graduates of the Business Administration programs.
Contact
Noni Stukel
Program Coordinator
Noni Stukel is a member of Algonquin’s School of Business and Hospitality where she is both Professor and Coordinator within the Marketing program. A specialist in marketing communications, Noni has developed and taught courses in the Business – Marketing, Business Administration, Advertising, and Small-and Medium-Enterprise programs at Algonquin for over two decades. Noni is known for her lively approaches to classroom teaching, her ongoing quest to find new and exciting ways to deliver materials, and her ability to adapt course work to match different learning styles.
A proud business graduate of Algonquin College and the University of Ottawa, Noni’s passion for teaching was recognized by her selection as the Bronze recipient of the 2010-2011 ACCC Teaching Excellence Award and the 2012 NISOD (National Institute for Staff and Organizational Development) Excellence Award.