Advertising and Promotion Management

Course: MKT2324

Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion and how they are related to the overall marketing plan are examined in depth. Through practical applications students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives, positioning and competitive creative strategies. Students are introduced to current design software and gain experience creating ad layouts.

Notes

Winter 2017: Section 583 is a hybrid course (a combination of on campus and online).

Prerequisites

MKT2205 or MKT2317

SUMMER 2024
Online LearningRequired Books for Online Learning
SectionDate(s)ModeDomestic FeesRegistration
800 May 14 - Aug 20Online$475.60Register Online

Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.

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