Applied Marketing Research

Course: MKT2307

This course is part of the following part-time on campus and/or online program(s):

Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's competitive marketplace. Current techniques are applied to collect, input and analyze data relating to specific business marketing challenges. Students develop and execute a full research study for industry. This study involves specific delineation of problems, design of a research proposal along with collection of in-depth secondary and primary data. Teams then create and implement a quantitative research effort using a survey they design. Teams complete the term by interpreting their study's findings and presenting the results for management action.


Winter 2017: Section 582 is a hybrid course (a combination of on campus and online).


MKT2317 and QUA0003

Required Software

MS Word

All sections for this course are in progress.