Applied Web Marketing
This course is part of the following part-time on campus and/or online program(s):
Students develop an understanding of digital trends using a broad range of marketing tools. Focus is on building credibility and visibility, spreading messages and forming meaningful customer relationships. Students gain an understanding of the following Internet marketing tools: Websites, social media, search engine marketing and web analytics. While the focus is on the marketing strategies associated with each of these tools, students have the opportunity to apply these tools by building an online marketing presence for an industry client.
MKT2323 and MKT2324
All sections for this course are in progress.