Best Practices and Issues in Mobile Marketing
This course is part of the following part-time on campus and/or online program(s):
Mobile devices offer marketers and consumers increased flexibility in marketing activities. To be effective, the use of mobile devices must be managed to ensure responsible use and practices. Students explore legal frameworks, acceptable use policies, privacy and security issues as related to mobile marketing. Through a combination of discussions, debates, case studies and research, students investigate social responsibility, ethical use, as well as relevant laws and best practices of mobile marketing.