Building a Mobile Marketing Campaign

Course: MKT2375

This course is part of the following part-time on campus and/or online program(s):

Students have the opportunity to apply skills and knowledge gained in the program to an applied marketing project. Working individually and in teams, students conduct market research and create a mobile marketing campaign of strategic importance to an organization. By developing a mobile marketing campaign from start to finish, students research, strategize, execute and measure campaign success.


MKT2205 AND MKT2225 AND MKT2255 AND MKT2295 AND MKT2335

All sections for this course are in progress.