Building a Mobile Marketing Campaign
This course is part of the following part-time on campus and/or online program(s):
Students have the opportunity to apply skills and knowledge gained in the program to an applied marketing project. Working individually and in teams, students conduct market research and create a mobile marketing campaign of strategic importance to an organization. By developing a mobile marketing campaign from start to finish, students research, strategize, execute and measure campaign success.
MKT2205 AND MKT2225 AND MKT2255 AND MKT2295 AND MKT2335