Customer Experience Management Technology and Information Tools

Course: BUS0112


This course is part of the following part-time on campus and/or online program(s):

To succeed in the field of Customer Experience Management (CXM), one must be aware of the role that business intelligence plays in the CXM process. Students explore the most up-to-date technologies used in customer experience management, and practice selecting appropriate tools for a variety of organizational needs. The central role that data software plays in maximizing the profit/satisfaction of customers is emphasized through a series of practical learning activities.


All sections for this course are in progress.