Customer Insights and Analysis

Customer insights is a growing field that enables companies to create, keep and grow profitable customer relationships through the thorough understanding of customer needs and trends while meeting domestic and international privacy requirements. Students examine emerging methods for recognizing behavioral patterns and customer preferences in data repositories, and applying survey and exploratory models in market research, to proactively adapt CXM strategies to organizational demands and/or customer relevancy. Through the practical application of research techniques, workshops and persona development, students study the customer base for identifying new growth opportunities.