Developing a Mobile Marketing Strategy

Course: MKT2225


This course is part of the following part-time on campus and/or online program(s):

Mobile channels provide new ways for organizations and brands to connect with customers across all sectors. Students explore how mobile marketing extends the traditional marketing-communication mix. Students develop guidelines and standards for developing a mobile strategy and explore the use of social media to enhance its success. Students appreciate the first-hand user experience required to design a mobile marketing strategy and understand mobile application marketplaces.

Prerequisites

MKT2205

WINTER 2017
Online Learning
Section Date(s) ModePrice
800 Jan 10 - Apr 18Online$405.95 Register Online