Developing a Mobile Marketing Strategy
This course is part of the following part-time on campus and/or online program(s):
Mobile channels provide new ways for organizations and brands to connect with customers across all sectors. Students explore how mobile marketing extends the traditional marketing-communication mix. Students develop guidelines and standards for developing a mobile strategy and explore the use of social media to enhance its success. Students appreciate the first-hand user experience required to design a mobile marketing strategy and understand mobile application marketplaces.