Developing Winning New Products

Course: MKT2320


This course is part of the following part-time on campus and/or online program(s):

Students develop, introduce and manage the launch of a new consumer product. Students work through the new product development (NPD) process, including idea generation and selection, concept development and testing, marketing strategy, business analysis, product development and market launch with their own new product idea. Students acquire the knowledge and tools to develop appropriate pricing strategies for their new product, taking into consideration customer price perception and price sensitivity factors, competitive pricing strategies and their own costs, while respecting their intended market positioning and target market. Students present their new product to sell its business value.

Notes

Section 581 is a blended course (a combination of on campus and online).

Prerequisites

MKT2307


All sections for this course are in progress.