e-Marketing and Distribution

Course: MKT2221

This course is part of the following part-time on campus and/or online program(s):

Students examine the significant impact that marketing channels and e-marketing have on overall marketing strategy and execution. Students explore traditional marketing channels, developing distribution objectives, strategies and tactics in support of the broader corporate marketing strategy. Additionally, online product, pricing and distribution approaches are studied in the context of traditional marketing strategies, uncovering opportunities for integration, expanded revenue and cost reductions. The significant increase in online shopping, current trends and technology advancements are all explored such that students develop an appreciation for e-commerce prospects.


Fall 2016: Section 584 is a hybrid course (a combination of on campus and online).



All sections for this course are in progress.