Global Marketing

Course: MKT2217

This course is part of the following part-time on campus and/or online program(s):

Students learn about the issues and the decisions required for businesses to succeed in the global marketplace. The course makes extensive use of electronic methods to characterize and exploit international marketing opportunities. By researching foreign markets, students understand how to evaluate suitable products for international target markets, establish efficient international distribution channels, conduct effective international promotion programs, establish profitable international pricing and develop approaches to international financing. A key component is a group term project which involves preparing a country profile, a market audit and a competitive analysis in preparation for the decision on how to grow the business in that country.





All sections for this course are in progress.