Integrated Marketing Communications I

Course: MKT2291

This course is part of the following part-time on campus and/or online program(s):

Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion and how they are related to the overall marketing plan are examined in depth. Through practical applications, students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives and competitive creative strategies. Students are introduced to current design software and gain experience creating IMC layouts.


MKT2205 and MKT2206

All sections for this course are in progress.