Integrated Marketing Communications II New Media
This course is part of the following part-time on campus and/or online program(s):
Further insight into current trends and developments in interactive and Internet communications, media relations, event marketing, tradeshow, exhibit marketing and public relations is provided. Special emphasis is placed on applying IMC strategies in a business-to-business environment including market segmentation and analysis. Students demonstrate and develop their decision-making skills through case analysis based on an industry client situation. The major team project involves the development of a detailed media plan, an element of the overall industry client marketing plan project. The comprehensive media plan includes media objectives, specific media vehicle selection and scheduling within a designated budget.
Fall 2016: Section 531 is a hybrid course (a combination of on campus and online).
CorequisitesMKT2208 AND MKT2260 AND MKT2261
All sections for this course are in progress.