Introduction to Customer Experience Management

Course: MKT0015

This course is part of the following part-time on campus and/or online program(s):

Customer Experience Management (CXM) is rapidly becoming an important evidence-based initiative for most companies when trying to improve their relationship marketing programs. Students learn a strategic, holistic and structured approach to planning, designing and deploying CXM solutions that harness the power of integrated multi-channel marketing. Emphasis is on presenting a variety of factors that drive successful partnering relationships, and in turn, lead to higher customer satisfaction, increased loyalty and public trust. Through a variety of practical activities, students are exposed to strategic, organizational, informational, operational and financial perspectives as they apply to building successful business relationships.

All sections for this course are in progress.