Marketing
Course: MKT7311
This course is part of the following part-time on campus and/or online program(s):
Students acquire an understanding of what marketing is, what marketing professionals do, the four Ps of marketing (product, price, place, promotion), buyer concerns, needs and motives, product/service selling features, strategic planning, competitive and environmental analysis, marketing strategy. Students also engage in a course teamwork project.
| SUMMER 2024 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | May 14 - Aug 20 | Online | $369.20 |  |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.