Marketing for Management and Entrepreneurship
An overview of the primary marketing functions used within an organization to successfully market products and services is provided. These functions include an overview of the strategic marketing process, environmental scanning, the ability to identify and segment markets, understanding of consumer buying behaviours and the importance of marketing research. This results in the development of a coordinated marketing program (product, price, promotion and distribution channels). Students demonstrate decision-making skills through case study analysis. Decisions are analyzed based on the principles of corporate social responsibility and basic financial evaluation.
Fall 2016: Section 583 is a hybrid course (a combination of on campus and online).
All sections for this course are in progress.