This course is part of the following part-time on campus and/or online program(s):
Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.
Sections 841, 842, and 843 require you to register in the month prior to the course start date.
Winter 2017: Section 581 is a hybrid course (a combination of on campus and online).
|On Campus - Woodroffe|
|581 ||Jan 16 - Apr 17 ||Mon |
|6:30pm - 9:30pm ||$509.60 || |
|Online Learning||Required Books for Online Learning|
|800||Jan 10 - Apr 18||Online||$524.60|
|841||Feb 1 - May 10||Online||$524.60|
|842||Mar 1 - Jun 7||Online||$524.60|
|843||Apr 3 - Jul 10||Online||$524.60|