Marketing Foundations

Course: MKT2205


This course is part of the following part-time on campus and/or online program(s):

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.

Notes

Sections 841, 842, and 843 require you to register in the month prior to the course start date.

Winter 2017: Section 581 is a hybrid course (a combination of on campus and online).

WINTER 2017
Online LearningRequired Books for Online Learning
Section Date(s) ModePrice
842 Mar 1 - Jun 7Online$524.60 Register Online
843 Apr 3 - Jul 10Online$524.60 Register Online
SUMMER 2017
Online LearningRequired Books for Online Learning
Section Date(s) ModePrice
800 May 9 - Aug 15Online$524.60 Register Online
841 Jun 1 - Sep 7Online$524.60 Register Online
842 Jul 4 - Oct 10Online$524.60 Register Online
843 Aug 1 - Nov 7Online$524.60 Register Online