Course: LIB2044

This course is part of the following part-time on campus and/or online program(s):

Libraries and information centres need to market their services and demonstrate their value, to their customers and to their funders, in order to survive and grow. Students apply marketing theory and techniques to develop a marketing plan. Students gain experience in marketing a product or service of a library or information centre.

On Campus - Woodroffe
Section Date(s) Day(s) Time Price  
541 Jan 19 - Apr 6 Thu 6:30pm - 9:30pm $319.76 Register Online