Mobile Applications for Business

Course: MKT2255


This course is part of the following part-time on campus and/or online program(s):

Understanding how to assess and build mobile applications is integral to implementing a mobile marketing plan. Students examine non-technical design considerations for using mobile devices and applications for marketing purposes. While exploring deployment strategies for mobile applications across a variety of platforms, students identify best practices for making online marketing more effective. Through observation based and field research, students explain mobile hardware, software and various mobile applications for the purpose of mobile marketing.

Prerequisites

MKT2205

WINTER 2017
Online LearningRequired Books for Online Learning
Section Date(s) ModePrice
800 Jan 10 - Apr 18Online$405.95 Register Online