Monitoring and Measurement

Course: COM0013


This course is part of the following part-time on campus and/or online program(s):

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Prerequisites

COM0011

SUMMER 2024
Online Learning
SectionDate(s)ModeDomestic FeesRegistration
800 May 14 - Jul 9Online$369.20Register Online
842 Jul 2 - Aug 27Online$369.20Register Online

Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.

Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.