Professional and Personal Social Media Branding

Course: COM1012


This course is part of the following part-time on campus and/or online program(s):

The line between personal and professional use of social media and the impact it has on both spheres is rarely clear. Learners develop an understanding of best practices for employee behaviour using social media and explore the common social media roles within an organization. Through the exploration of topics surrounding online behaviour and responsibility, learners develop personal branding guidelines; identify differences between being personal and personable online, and establish guidelines on how to create appropriate separation of professional versus personal life. Through case studies, learners analyze the effects of online behaviour, identify the importance of respect and transparency, as well as how to react to criticism/attack and to always publish responsibly.

Notes

Section 845 is a condensed version of the course content.

WINTER 2017
Online Learning
Section Date(s) ModePrice
800 Jan 10 - Mar 7Online$287.30 Register Online
842 Mar 1 - Apr 26Online$287.30 Register Online