Strategic Management of Campaigns

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, train volunteers, develop donor prospects and prepare a plan of action. Students also learn the importance of pre-planning and gain knowledge of feasibility studies. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology are addressed.