Strategic Management of Campaigns

Course: MGT5147


This course is part of the following part-time on campus and/or online program(s):

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology are addressed.

Corequisites

MGT5143
WINTER 2017
Online Learning
Section Date(s) ModePrice
800 Jan 10 - Apr 18Online$405.95 Register Online