Writing Sales Material

Course: ENL0019

In this course, students examine the craft of persuasive writing as it is applied to sales letters and promotional material. Students learn to analyze the logical and rhetorical structure of effective sales material and to apply similar strategies to their own persuasive writing projects. The media's use of literary techniques, such as allusion and irony, are examined and students practise the use of such techniques in persuading target audiences.

Online Learning
Section Date(s) ModePrice
800 Jan 10 - Mar 21Online$239.84 Register Online