E-Business Management

College-Approved Certificate (8 courses) Part-time On Campus
Program Code: 6061X02PWO Academic Year: 2016/2017

This program is listed under the following fields of study:

Other Delivery Options

Part-time Online

Our Program

This College Certificate program focuses on the various aspects applicable to electronic business from both technology and business perspectives. Through a combination of applied simulations and group projects, students explore how to utilize e-commerce, digital analytics and e-distribution techniques to enhance business and marketing program effectiveness. Upon completion, graduates have a solid foundation in the concepts and techniques required in an e-business environment.

Graduates from this program may find entry-level employment in various e-business roles including project management support, web analytics and digital marketing.

To qualify for this certificate, you must complete the program within six years.

Success Factors

This program is well-suited for students who:

  • Are adaptable and enjoy problem solving.
  • Communicate effectively with people in a variety of capacities.
  • Work well under pressure and are deadline driven.
  • Perform well working both independently and collaboratively.
  • Possess a keen eye for detail.
  • Have strong organizational skills.
  • Are comfortable using technology.

Fees & Expenses

Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.

Graduation Fee

Once you have completed all the courses in the program, it is the responsibility of the student to contact the Registrar's Office to obtain a certificate/diploma application. A graduation fee of $40 will be charged when the application is submitted. When your certificate/diploma application has been approved, you will be invited to Spring or Fall Convocation.

Admission Requirements

College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).
College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).


Certificate graduates have the option to apply credits to the Business Marketing Management Certificate program in order to complete a complimentary program of study.

CCOL Academic Planner

The Academic Planner provides registered part-time students in the Centre for Continuing and Online Learning (CCOL) the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students in CCOL declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Continuing Education' on the left-hand toolbar.

Additional Information

For more information, please contact William Garbarino, Program Coordinator, at 613-727-4723 ext. 5209 or garbarw@algonquincollege.com.


Online:Online Learning   On campus: On Campus
HoursCourse NameFallWinter
MKT220560.0Marketing FoundationsOnline Learning Online Learning On Campus
MGT234645.0Introduction to E-BusinessOnline Learning Online Learning Blank Icon
MKT225545.0Mobile Applications for BusinessBlank Icon Online Learning Blank Icon
DAT210045.0Digital AnalyticsOnline Learning Online Learning Blank Icon
MKT212045.0Marketing Campaign Analysis TechniquesBlank Icon Online Learning Blank Icon
MKT222160.0E-Marketing and DistributionE-Marketing and Distribution

There are no classes currently scheduled for this course.

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Elective Group 1: choose 1
MKT231460.0Applied Web MarketingApplied Web Marketing

There are no classes currently scheduled for this course.

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MKT220660.0Product and Pricing StrategiesBlank Icon Online Learning Blank Icon
MKT232460.0Advertising and Promotion ManagementBlank Icon Online Learning On Campus
Elective Group 2: choose 1
LAW170245.0Business LawOnline Learning Online Learning Blank Icon
MGT516445.0Introduction to Project ManagementOnline Learning Online Learning On Campus
COM001145.0Introduction to Social MediaOnline Learning Online Learning Blank Icon


MKT2205 Marketing Foundations

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.

MGT2346 Introduction to E-Business

Students are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities.

Pre-requisites: BUS2301

MKT2255 Mobile Applications for Business

Understanding how to assess and build mobile applications is integral to implementing a mobile marketing plan. Students examine non-technical design considerations for using mobile devices and applications for marketing purposes. While exploring deployment strategies for mobile applications across a variety of platforms, students identify best practices for making online marketing more effective. Through observation based and field research, students explain mobile hardware, software and various mobile applications for the purpose of mobile marketing.

Pre-requisites: MKT2205

DAT2100 Digital Analytics

In today's multichannel business environment, understanding how customers interact with digital touchpoints is critical to the success of an organization. Using a practical, vocation-oriented approach, learners develop a thorough understanding of the digital analytics landscape, from data collection methodologies and tools to the limitations imposed by technology and privacy matters. Learners identify which metrics best measure web, mobile, social and marketing channels and how to use each one to gain insights into customer experience.

MKT2120 Marketing Campaign Analysis Techniques

Today's marketer is presented with an ever-growing number of ways to target and reach the digital consumer. Measuring the business value of interactions across offline and online channels is a constant challenge. Learners measure the customer's multichannel journey, focusing on what happens beyond the click. Through real-life scenarios, learners become familiar with the myriad of acquisition and retention-based marketing channels - from email, display advertising and Paid Search, to social media and multichannel tactics - and then apply digital analytics concepts to measure, report, analyze and help marketers understand a campaign's business performance.

MKT2206 Product and Pricing Strategies

Students acquire an in-depth appreciation for product and pricing strategies and tactics. Students gain a thorough appreciation for the new product development process, the strategies to effectively manage a product through its life cycle and the distinguishing factors between product and service marketing. Students study various product strategies to understand the conditions supporting each approach. With a firm grasp on product strategies students investigate supportive pricing strategies. Students discover theories that marketers apply to manage customer price sensitivity, competitive pricing actions and opportunities to segment the market on the basis of price to maximize profitability. Students also learn the process and factors behind setting prices, apply formulas to assess the financial impacts of their pricing decisions and participate as a group member in solving pricing dilemmas and developing financial analyses as presented in a case study.

Pre-requisites: MKT2205

MKT2324 Advertising and Promotion Management

Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion and how they are related to the overall marketing plan are examined in depth. Through practical applications students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives and competitive creative strategies. Students are introduced to current design software and gain experience creating IMC layouts.

Pre-requisites: MKT2205 or MKT2317

LAW1702 Business Law

Students are prepared for a business environment increasingly affected by laws. They learn how laws must be understood and applied by management in the conduct of business. They also learn how to analyze a business situation from a general legal perspective. Emphasis is placed on methods of dispute resolution, contracts, torts, employment law, methods of carrying on business, creditors' rights, sale of goods and marketing law.

MGT5164 Introduction to Project Management

Project management practitioners need to understand the established industry norms, methods, and practices for managing all stages of the project life cycle and its related processes. Students are introduced to the fundamental principles of project management, such as project strategy, selection, scheduling, risk management, quality assurance, performance measurement, audit and closure. By participating in discussions, analyzing readings, and conducting preliminary research, students acquire a working understanding of project management knowledge and theory.

COM0011 Introduction to Social Media

Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.