Mobile Marketing

College-Approved Certificate (6 courses) Part-time Online
Program Code: 1916X07PWO Academic Year: 2016/2017

This program is listed under the following fields of study:

Our Program

This online College Certificate program prepares students for careers in the expanding and evolving area of mobile marketing. The way consumers interact with goods and businesses and connect to the world is changing because of mobile technologies. Students are provided with opportunities to learn about the evolving mobile marketing landscape and apply marketing strategies and digital communication techniques to target diverse consumer audiences.

Students focus on the emerging use of mobile devices, including laptops, tablets, and smart phones, and apply concepts of marketing, consumer behaviour and customer relationships to develop a mobile marketing campaign. Major topics include fundamentals of marketing, assessment of business environments, mobile channels, as well as assessing mobile applications from a non-technical perspective. Students explore principles of mobile measurement and analytics to determine market potential, success of campaigns and standards for responsible use and practices.

Through a combination of online material, hands-on exercises, interactive case studies and collaborative tools, students learn how mobile marketing enhances the marketer's ability to position products and services, as well as attract, build, enhance, maintain and manage customer relationships.

This program is intended for individuals currently in a marketing role and are interested in gaining a deeper understanding of mobile environments.

To qualify for this certificate, students must complete the program in three years.

Success Factors

This program is well-suited for students who:

  • Have a marketing/advertising background.
  • Possess basic skills in using mobile devices.
  • Thrive in team-based environments.
  • Are interested in mobile environments.
  • Adapt well to organizational changes.
  • Are motivated, focused and committed to attaining goals.
  • Display personality traits of integrity, creativity and strategic thinking.

Your Career

Graduates may find employment in the areas of e-marketing/marketing, advertising, public relations, branding, communications, sales, mobile advertising and customer research.

Fees & Expenses

Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.

Graduation Fee

Once you have completed all the courses in the program, it is the responsibility of the student to contact the Registrar's Office to obtain a certificate/diploma application. A graduation fee of $40 will be charged when the application is submitted. When your certificate/diploma application has been approved, you will be invited to Spring or Fall Convocation.

Admission Requirements

College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).
College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).


A Marketing/Advertising background is recommended for this program.

Program Progression

As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed). For more information please contact your Program Coordinator.

CCOL Academic Planner

The Academic Planner provides registered part-time students in the Centre for Continuing and Online Learning (CCOL) the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students in CCOL declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Continuing Education' on the left-hand toolbar.

Additional Information

Students must seek the approval of the Program Coordinator prior to enrolling in MKT2375.

For more information, please contact Vessela Zaykova, Program Coordinator, at 613-727-4723 ext. 7731 or email


Online:Online Learning   
HoursCourse NameWinterSummer
MKT220560.0Marketing FoundationsOnline Learning Online Learning
MKT222545.0Developing a Mobile Marketing StrategyBlank Icon Online Learning
MKT225545.0Mobile Applications for BusinessBlank Icon Online Learning
MKT229545.0Mobile AnalyticsBlank Icon Online Learning
MKT233545.0Best Practices and Issues in Mobile MarketingBlank Icon Online Learning
MKT237545.0Building a Mobile Marketing CampaignBlank Icon Online Learning


MKT2205 Marketing Foundations

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.

MKT2225 Developing a Mobile Marketing Strategy

Mobile channels provide new ways for organizations and brands to connect with customers across all sectors. Students explore how mobile marketing extends the traditional marketing-communication mix. Students develop guidelines and standards for developing a mobile strategy and explore the use of social media to enhance its success. Students appreciate the first-hand user experience required to design a mobile marketing strategy and understand mobile application marketplaces.

Pre-requisites: MKT2205

MKT2255 Mobile Applications for Business

Understanding how to assess and build mobile applications is integral to implementing a mobile marketing plan. Students examine non-technical design considerations for using mobile devices and applications for marketing purposes. While exploring deployment strategies for mobile applications across a variety of platforms, students identify best practices for making online marketing more effective. Through observation based and field research, students explain mobile hardware, software and various mobile applications for the purpose of mobile marketing.

Pre-requisites: MKT2205

MKT2295 Mobile Analytics

Mobile analytics is used to gain insights into consumer behaviours with data collected from mobile web traffic. By analyzing mobile data, students gain rich insights into marketing effectiveness and assess potential business opportunities in the mobile space. Students explore measurement, collection, analysis and reporting of mobile data to understand and optimize mobile marketing channels. Utilizing and interpreting advanced tracking systems for mobile usage and mobile marketing metrics, students create, convert and enhance customer relationships.

Pre-requisites: MKT2205

MKT2335 Best Practices and Issues in Mobile Marketing

Mobile devices offer marketers and consumers increased flexibility in marketing activities. To be effective, the use of mobile devices must be managed to ensure responsible use and practices. Students explore legal frameworks, acceptable use policies, privacy and security issues as related to mobile marketing. Through a combination of discussions, debates, case studies and research, students investigate social responsibility, ethical use, as well as relevant laws and best practices of mobile marketing.

MKT2375 Building a Mobile Marketing Campaign

Students have the opportunity to apply skills and knowledge gained in the program to an applied marketing project. Working individually and in teams, students conduct market research and create a mobile marketing campaign of strategic importance to an organization. By developing a mobile marketing campaign from start to finish, students research, strategize, execute and measure campaign success.

Pre-requisites: MKT2205 AND MKT2225 AND MKT2255 AND MKT2295 AND MKT2335