Professional Sales

College-Approved Certificate (7 courses) Part-time Online
Program Code: 1806X07PWO Academic Year: 2016/2017

This program is listed under the following fields of study:

Our Program

Achieving success in the sales profession can be challenging, but it can also be very rewarding. In this College Certificate program, students gain an understanding of the fundamentals of the marketing and sales industries and focus on strengthening their marketing, communication and selling skills. As a result, students develop an awareness of the needs and expectations of clients in order to foster solid business relationships.

To qualify for this certificate, you must complete the program within four years.

Success Factors

This program is well-suited for students who:

  • Have sound oral and written communication skills.
  • Enjoy analyzing problems and proposing solutions.
  • Are effective working individually or in a team environment.
  • Set goals and commit to their achievement.

Fees & Expenses

Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.

Graduation Fee

Once you have completed all the courses in the program, it is the responsibility of the student to contact the Registrar's Office to obtain a certificate/diploma application. A graduation fee of $40 will be charged when the application is submitted. When your certificate/diploma application has been approved, you will be invited to Spring or Fall Convocation.

Admission Requirements

College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).
College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).


Graduates are granted the Canadian Professional Sales Association Sales Certificate on completion of program requirements. Please contact the Professional Sales Association for more information and guidance.

Program Progression

As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed). For more information please contact your Program Coordinator.

CCOL Academic Planner

The Academic Planner provides registered part-time students in the Centre for Continuing and Online Learning (CCOL) the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students in CCOL declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Continuing Education' on the left-hand toolbar.

Additional Information

For more information, please contact Vessela Zaykova, Program Coordinator, at 613-727-4723 ext. 7731 or


Online:Online Learning   On campus: On Campus
HoursCourse NameWinterSummer
CAL000148.0Building and Maintaining Customer RelationshipsOnline Learning
MKT220560.0Marketing FoundationsOnline Learning Online Learning
ENL501245.0Business Writing StrategiesOnline Learning Online Learning
MKT232260.0Selling for SuccessBlank Icon Online Learning On Campus
CAL500945.0Strategies for Fostering Client LoyaltyBlank Icon Online Learning Blank Icon
Elective: choose 2
ACC220160.0Financial Accounting IOnline Learning Online Learning On Campus
LAW170245.0Business LawOnline Learning Online Learning Blank Icon
MGT002545.0Ethical Issues in BusinessOnline Learning Online Learning Blank Icon
MKT238360.0Sales ManagementSales Management

There are no classes currently scheduled for this course.

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CAL0001 Building and Maintaining Customer Relationships

Students develop an understanding of customer service and the skills associated with understanding the needs of customers, meeting those needs and fostering an environment that encourages customers to return.

MKT2205 Marketing Foundations

Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.

ENL5012 Business Writing Strategies

Effective and practical writing skills are important for successful communication in business. Students develop practical writing skills using basic word processing technology. They learn how to compose business correspondence including emails, memoranda, letters, and reports, with a focus on routine and persuasive messages. A review of basic grammar is also included.

MKT2322 Selling for Success

Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling function to all types of organizations, ethical issues in selling and steps in the selling process. Students are introduced to an industry Standard Customer Relationship Management system where they gain a basic knowledge of the system from a salesperson's perspective. Students also learn how to develop enduring customer relationships and the important role of customer service in relationship building. Focus is on the student preparing and delivering a sales presentation and written proposal.

Pre-requisites: MKT2307 and MKT2324

CAL5009 Strategies for Fostering Client Loyalty

Goods and services are no longer an adequate basis for establishing relationships with clients because they attach an emotional connection to the products they use and to the businesses at which they shop. Students explore insights and ideas in order to create lasting and genuine customer relationships that withstand the competitive overtures of other companies. They explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships, (such as those that take place via technology or at great distances) and help to determine the pulse of client relationships.

ACC2201 Financial Accounting I

Accounting is referred to as the backbone of the business world; the ability of a business to analyze and monitor its financial transactions is critical to its success. Accounting involves capturing, measuring and analyzing business transactions and reporting that information to interested parties. Focus is on the fundamentals of the accounting process including topics, such as creating financial statements, measuring and capturing financial transactions through a variety of journal entries, accounting for inventory in merchandising operations and accounting for cash and the need for internal controls. Through a combination of practical exercises and computerized lab assignments, students are given the tools to learn fundamental accounting concepts.

LAW1702 Business Law

Students are prepared for a business environment increasingly affected by laws. They learn how laws must be understood and applied by management in the conduct of business. They also learn how to analyze a business situation from a general legal perspective. Emphasis is placed on methods of dispute resolution, contracts, torts, employment law, methods of carrying on business, creditors' rights, sale of goods and marketing law.

MGT0025 Ethical Issues in Business

Students are introduced to the study of Ethics and the case study method. Cases are drawn from real business situations. Using a combination of research papers and case studies, students are required to discuss the cases, papers and solutions in class. Reports and presentations of various cases are used to determine the student's grades.