Social Media Compliance Management

College-Approved Certificate (4 courses) Part-time Online
Program Code: 1923X07PWO Academic Year: 2016/2017

This program is listed under the following fields of study:

Our Program

With the prevalent growth of social media use, risk and policy management are of paramount importance. In this fully online College Certificate program, learners explore privacy, data security issues and risk mitigation processes to protect personal and corporate identity. Learners identify policy best practices, as well as branding and general public relations challenges to protect and manage an effective social media presence for an organization.

Learners examine how social media roles within an organization are established, and analyze how policies and strategy creation protects and supports social media efforts for an organization. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively develop, interpret and critique policies, strategies and content that protect an organization's corporate identity and branding.

Targeted towards professionals in digital marketing, social media and public relations, human resources, digital analytics, web development and IT security, graduates broaden their existing practice, expand career opportunities and stay current in emergent trends and best practices in social media governance.

To qualify for this certificate, you must complete the program within two years.

Success Factors

This program is well-suited for students who:

  • Possess strong verbal and written communication skills, including public speaking/presentation skills.
  • Adapt well to new and emerging communication technologies.
  • Are able to work independently, think critically and make decisions.
  • Enjoy interacting with others in virtual group settings.
  • Are self-directed in an online learning environment.
  • Are familiar with social media services and trends.
  • Are interested in pursuing emerging digital media occupations.

Your Career

Graduates may pursue career path options and/or specialty knowledge enhancement in the areas of: digital marketing, social media, human resources policy development, media and public relations, business analysis, web development and IT security.

Graduates may pursue opportunities in emerging occupations, such as social community forum manager, digital properties manager, digital communications specialist, social media and public relations manager, content marketing associate and social media compliance specialist.

Fees & Expenses

Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.

Graduation Fee

Once you have completed all the courses in the program, it is the responsibility of the student to contact the Registrar's Office to obtain a certificate/diploma application. A graduation fee of $40 will be charged when the application is submitted. When your certificate/diploma application has been approved, you will be invited to Spring or Fall Convocation.

Admission Requirements

College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).
College Eligibility
  • Ontario Secondary School Diploma (OSSD) or equivalent, OR
  • Mature Student status (19 years of age or older and without an OSSD).


  • Section 845 is a condensed version of the course content.

Available flexible scheduling options allow students the opportunity to complete the program within as little as two terms or as long as two years.

Program Progression

As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed). For more information please contact your Program Coordinator.

CCOL Academic Planner

The Academic Planner provides registered part-time students in the Centre for Continuing and Online Learning (CCOL) the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students in CCOL declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Continuing Education' on the left-hand toolbar.

Additional Information

For more information, please contact Susan Murphy, Program Coordinator, at or 613-727-4723 ext. 2928.


Online:Online Learning   
HoursCourse NameWinterSummer
COM101130.0Social Media Privacy and SecurityOnline Learning Online Learning
COM101230.0Professional and Personal Social Media BrandingOnline Learning Online Learning
COM101345.0Social Media Risk ManagementOnline Learning Online Learning
COM101445.0Social Media Policy - AppliedOnline Learning Online Learning


COM1011 Social Media Privacy and Security

Privacy and security of information are major concerns for individuals and organizations alike. Learners explore the importance of evaluating what and how personal and corporate information is stored and what information can readily be found online. By examining the associated Canadian legislation, learners are able to protect intellectual property, adhere to copyright laws, as well as advise others on confidentiality laws and keeping information secure. Learners analyze case studies and research topics to gain a thorough understanding of accessibility of information and to make recommendations on privacy and security protocols.

COM1012 Professional and Personal Social Media Branding

The line between personal and professional use of social media and the impact it has on both spheres is rarely clear. Learners develop an understanding of best practices for employee behaviour using social media and explore the common social media roles within an organization. Through the exploration of topics surrounding online behaviour and responsibility, learners develop personal branding guidelines; identify differences between being personal and personable online, and establish guidelines on how to create appropriate separation of professional versus personal life. Through case studies, learners analyze the effects of online behaviour, identify the importance of respect and transparency, as well as how to react to criticism/attack and to always publish responsibly.

COM1013 Social Media Risk Management

In the age of social media, communicators need to be ready to deal with crises at faster speeds than ever before. Learners explore topics covering internal and external crises, dealing with an unexpected crisis, using appropriate language in a crisis, and planning for a crisis. Using real-world case studies, learners critique steps taken to handle crises, prepare communications to be used in a crisis situation and create a social media crisis plan for a community organization. In addition, learners use their crisis communications skills to respond to a crisis scenario, providing content for networks appropriate to their audience.

COM1014 Social Media Policy - Applied

A social media policy allows an organization to have set guidelines for staff and content, creating an understanding of process and risk limitation. Learners create a social media policy for an organization of their choice. While exploring the makeup of a policy and best practices for policy application, learners develop policies for external parties, such as contractors and partners in order to assign approvals and responsibilities. Learners also critique various policies suitable for different types of organizations and recommend courses of action.