BUSINESS MARKETING MANAGEMENT CERTIFICATE PROGRAM

If you want to gain the essential marketing and management knowledge and abilities required to make effective business decisions, enrol in this certificate program.
The long-term viability and profitability of a business depends on the ability of a marketing department to apply creative and critical thinking to its marketing strategy and to conduct business in a socially responsible manner. To successfully market in today's competitive environment, marketers must be experts in all areas of the marketing discipline ranging from research, to sales, to integrated marketing communications. This program helps students develop these applied skills and to view the customer as the centre of focus for the entire organization. 

To successfully complete the program, participants must complete 8 core compulsory courses and 4 elective courses.