BUSINESS MARKETING MANAGEMENT CERTIFICATE PROGRAM
The Business Marketing Management certificate program is particularly
suited to individuals who are seeking essential marketing and
management knowledge and abilities in order to make effective
business decisions. The long-term viability and profitability of
any business is ultimately a reflection of the ability of its
marketing department to apply long-term thinking as it relates to
ethical behaviour towards customers, suppliers, employees, and the
public. This program helps students develop this ability, and to
view the customer as the center of focus for the entire
organization.
Almost
without exception, today’s contemporary business is international in
scope. This program, therefore, assists students to understand and
apply the principles of marketing management in an international
context.
To successfully
complete the program, participants must complete 8 core compulsory
courses and 4 elective courses.
Click on the Course Number for information on prices and start dates. Course
Descriptions are available on the Courses page. |
