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BUSINESS ADMINISTRATION - MARKETING DIPLOMA PROGRAM (part-time DE)

PLEASE NOTE: Some of the Business Administration Diploma courses will have to be taken on-campus at Algonquin College as not all of the courses are available through Distance Education at this time.

The Business Administration program provides students with the business expertise and employable skills required for a rewarding career. In the six levels of study, students gain a solid foundation in all of the business functions, as well as the communication, planning, teamwork, and analytical skills that are in high demand by the business community. Through an active advisory committee of business professionals and close relationships with employers, the program is continuously updated to meet the current demands of today's organizations. These relationships provide students with networking opportunities, as well as bringing business people into the classroom to share their experiences.


In the first three levels, students learn the fundamentals of business. In the final three levels, students select their major area of study from the following Majors: Accounting, General Business, Human Resources, and Marketing.

The Business Administration Program is available on a part-time and full-time basis online. For full-time admission requirements, please refer to www.algonquincollege.com/distance/program_courses/programs.html

Students in the part-time diploma may transfer into the full-time program and all part-time courses credited are applied to the full-time program.

The Marketing Major provides students with an in-depth knowledge of a wide range of marketing and business administration skills that allows them to pursue a marketing or sales position in both the business-to-consumer and business-to-business industry sectors. The Marketing Major focuses on preparing graduates with the creativity, analytical, and decision-making skills required for rewarding careers as marketing managers, marketing researchers, brand managers, marketing communications managers, and sales professionals.

During the final three levels of the Business-Administration program, students majoring in Marketing learn to make strategic decisions regarding product, distribution, pricing, marketing communications, sales, and marketing research in both traditional and e-business environments. In their final year, students have the opportunity to participate in the prestigious Ontario Colleges Marketing Competition (OCMC) and culminate their college learning experience by organizing a professional industry networking event.

To qualify for your diploma on a part-time basis, the program must be completed within 10 years.
To qualify for your diploma on a full-time basis, the program must be completed within 3 years.

 

Click on the Course Number for more information available on the Courses page.


Course Number Course Name

Series 01

 
ACC2201 Financial Accounting I
BUS2301 Business Computer Applications 
ECO2305 Microeconomics
ENL1813 Communications I
LAW1702 Business Law
MKT2211 Marketing I
Series 02  
ACC2306 Managerial Accounting I (equivalent to ACC2311)
ECO2306 Macroeconomics
ENL1823 Communications II
DAT5527 Cybernation: Understanding Technology (equivalent to GED5038)
MKT2302 Marketing II
QUA2311 Quantitative Methods I
Series 03  
BUS0002 Global Entrepreneurship (equivalent to BAI2300)
FIN5094 Investment Planning (equivalent to FIN2303)
MGT2320 Material and Operations Management
MGT2381 Human Resources Management
QUA2321 Quantitative Methods II
   
General Education Elective
ENV0002 Environmental Citizenship
   
Series 04  
FIN2304 Business Finance
MKT2310 Retail Management
MKT2320 Developing Winning New Products (TBA)
MKT2324 Marketing Communications Management I
   
English General Education Elective (choose 2)

ENL1798

Critical Thinking
ENL0055 Canadian Literature (equivalent to ENL1725)
   
Series 05  
MGT2313 Business Planning
MKT2307 Applied Marketing Research
MKT2322 Selling for Success
MKT2323 Integrated Marketing Channels and Logistics (TBA)
MKT2391 Marketing Communication Management (TBA)
   
General Education Elective
ENV0002 Environmental Citizenship
   
Series 06  
MKT2308 Developing and Managing Global Markets
MKT2382 Transition to Marketing Professional (TBA)
MKT2383 Sales Management (TBA)
 
Some of the on-line courses are also available on a monthly intake basis.