BUSINESS ADMINISTRATION - Marketing
Distance Education - full-time online
Program # 1216D
The Business Administration program provides students with the combination of
business expertise and employability skills necessary for a rewarding career.
In this program of study, students gain a solid foundation in all the business
functions as well as the communication, planning, teamwork and analytical skills highly sought after by the business community. Through an active
advisory committee of business professionals and close relationships with
employers, the program is continuously aligned to meet the current demands of
today's organizations. These relationships provide students with networking
opportunities, as well as bringing business people to the classroom to share
their experiences.
The core courses explore all functional areas of business. Following the core
requirements, students select their major area of study among the highly
demanded professions of Accounting, Human Resources, Marketing, and General
Business.
Additional Information
The Business Administration - Marketing Program is available on a part-time and full-time basis online. For full-time admission requirements, please refer to www.algonquincollege.com/distance/program_courses/programs.html
Students in the part-time diploma may transfer into the full-time program and all part-time courses credited are applied to the full-time program.
To qualify for your diploma on a part-time basis, the program must be completed within 10 years.
To qualify for your diploma on a full-time basis, the program must be completed within 3 years.
Although the program is designed for maximum student choice, resource constraints and timetable conflicts may not permit complete freedom.
Employment Opportunities
Graduates in Marketing learn a wide range of marketing and other business skills that allow them to pursue a marketing position throughout all sectors of the economy including high technology, services, international business, retailing, and wholesaling as well as to establish their own businesses. During the three final stages of the Business Administration program, students majoring in Marketing learn to make strategic decisions regarding product, distribution, pricing, marketing communications, sales, marketing research, customer service and retail management.
Fees
Approximate first year costs:
| Tuition Fees: |
$2,724.00 |
| Books/Supplies: |
$1,600.00 |
| Incidental Fees: |
0 |
| Total: |
$4,324.00 |
Tuition fees listed are in effect for the 2008-2009 academic year.
- Tuition Fees: $1,060.00 per term in Levels 01 and 02, $1,050.40 per term in Levels 03 and 04,
and $1,038.34 per term in Levels 05 and 06.
- Information Technology Fee: $50.00 per term.*
- Student Activity/Sports Fee: $150.50 per term.
- Student Centre Building Fee: $17.50 per term
- Health Service Fee: $10.00 per term.
- Health Plan Fee: $123.08 paid once annually.**
- A $35.00 graduation fee is payable in the final term.
- A $25.00 transcript fee is payable in the first term a student attends Algonquin College.
International Students pay all relevant Canadian fees plus an International Premium of $4,200.00 per term.
* Students paying the Information Technology Fee are provided with a network account, an email address, and Internet access. For more information please visit our website at algonquincollege.com/its/services/it_fee.htm
** Students who have coverage with another plan can request a refund by supplying the Students' Association with documentation supporting the request. This request will have to be made annually.
Expenses
Books and supplies cost approximately $1,600.00 per year and can be purchased from our college bookstore online at bookstore.algonquincollege.com
Vocational Standards
The graduate has reliably demonstrated the ablity to:
1. Develop an integrated marketing communication strategy for marketing product, concepts, goods, or services based on an identified target market.
2. Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
3. Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
4. Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
6. Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
7. Project the impact of a marketing initiative using quantitative information.
8. Address marketing problems and opportunities using a variety of strategies and tactics.
9. Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
10. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
11. Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
12. Conduct primary and secondary market research to provide information needed to make marketing decisions.
13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
14. Assist in the development of a business plan.
15. Apply the principles of business ethics and corporate social responsibility.
16. Use professional sales techniques to make a sale.
17. Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
ADMISSION REQUIREMENTS
College Eligibility
- Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
- Academic and Career Entrance (ACE) Certificate; OR
- General Education Development (GED); OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $40.00 will be charged.
Program Eligibility
- English, Grade 12 (ENG4C or equivalent is required)
- Mathematics, Grade 12 (MAP4C or a mathematics with a similar content, is required)
Application Information
Applications to the program must be submitted with official transcripts showing completion of the academic admission requirements to:
Ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228
Students currently enrolled in an Ontario secondary school should contact their Guidance Office to apply. For all other applicants, applications are available online at ontariocolleges.ca or from the Registrar's office of any Ontario College of Applied Arts and Technology. An $85.00 application fee must accompany the application form. Please refer to the Ontario College Guide for details on how to complete the application form.
Applications for fall term admission received by February 1 will be given equal consideration. Applications received after February 1, and applications for winter and spring terms will be processed on a first-come, first-served basis as long as places are available.
Note: International applicants applying from out-of-country may obtain an "International Student Application Form" and instructions by logging into algonquincollege.com/international/programs_courses/apply.htm or by contacting the International Client Service Officer, at the address shown below.
For further information on the admissions process, please contact:
Registrar's Office, Algonquin College
1385 Woodroffe Avenue
Ottawa, Ontario K2G 1V8
613-727-0002 or 1-800-565-4723
Fax 613-727-7632
For further information on the program, please contact Alicia Gibson at gibsona@algonquincollege.com or 613-727-4723 ext. 3330. |
