OPINION AND EDITORIAL Vitaminwater; curing hangovers everywhere? Pro: Tastes great and makes you feel better By Alissa Souliere Let’s be honest, water is dull. Con: Save your money and eat some fruit By Alicia Visconti Vitaminwater is a rip-off. It’s yet another trap for the unconscious consumer, another real big waste of money. We’ve become so obsessed with our health and body image that we will buy into any product that claims to clean us up. We continue to look for the easy fix that forgives our greasy cravings, a product that we believe adds nutrients to a cheeseburger and fries lunch combo. The problem is the idea of vitaminwater is good. It makes sense, the concept of taking daily vitamins with a swig, but the drinks are bad. Author and nutritional consultant, Donna Gates, says the drinks are made with low quality vitamins without consistent potency levels; this keeps the cost per bottle relatively low in compression to high quality multi-vitamins in pill form. The beverages are packed with plenty of corn syrup and fructose and that is bad. There is no real juice and as a result, sugar, flavouring, and aspartame are used. These sugars are all really, really bad. Drinking a bottle of vitaminwater is almost the same as drinking a can of pop. They both contain more than 30 grams of sugar per bottle. A little counter-productive, don’t you think? And we’re willingly paying for this stuff, often more so than the regular run-of-the-mill H2O. It’s mind boggling. There is however, something we can do— eat. A better idea then the vitamin water and an even clearer concept is simply to eat well-balanced diets. If you need vitamin C, drink orange juice. If you feel low in energy, eat an egg. Do you need more potassium? Just eat a banana. You can buy one of those for about 11 cents versus almost $3.00 you will spend on the megawater. Plus, you won’t have to go to the bathroom 15 minutes later. We can all agree life gets busy but grabbing a drink at the store takes just as much time as grabbing an apple from the fridge. It’s true the advertising is cute and comical. It’s true the lighthearted sayings on the vitamin water packaging make us giggle. Isn’t it fun to be mocked by a superwater, let it suggest you are unhealthy and have a horrible diet and therefore need this drink? The company’s website says Glacéau vitaminwater will help people on the go feel better, perform better and live healthy lives through better hydration. It says it has what people need to get through their day “like magic”. Magic? Are they serious? Is David Copperfield bottling this stuff too? Let’s get real, the best hydration for the human body is simply regular, clear, non-magic water. The best nutrients come from a well-balanced diet, not sugar-water laced with a little vitamin C and B. So don’t be so naïve and save your money. |

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