A Guide to Understanding Audiences and Creating Personas in Higher Education
Posted on Tuesday, June 21st, 2016
First developed in the 80’s by Alan Cooper, a software engineer, audience personas have become a key element to any successful design program or marketing strategy. Initially created to understand how different groups of people use software, personas have evolved to help marketing and advertising professionals target very specific groups of people to deliver the messaging and content they want, expect and respond to.
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