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Are Prospective Students About to Disappear?

Posted on Wednesday, January 24th, 2018

New book says most colleges — and the vast majority of nonelite institutions — are about to face severe shortage of potential students

Yes, everyone in admissions knows that certain groups of students — those who graduate from good high schools and have parents able to pay a significant share or all of their tuition and other college expenses — are shrinking in number. And the situation is more severe in the Northeast and Midwest, where populations are shrinking, than in other parts of the country.

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Marketers: 14 Opportunities to Make Your Content Efforts More Scalable

Posted on Monday, January 8th, 2018

marketingAnyone involved in the planning, creation, distribution, or measurement of content knows how time-consuming and expensive it can be. It doesn’t make sense to simply publish something, promote it, and never look back. That’s a terrible way to get the most from your investment – not to mention that approach often results in a poor experience for your prospects and customers.

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Conquering Digital Distraction

Posted on Wednesday, November 22nd, 2017

Digital overload may be the defining problem of today’s workplace. All day and night, on desktops, laptops, tablets, and smartphones, we’re bombarded with so many messages and alerts that even when we want to focus, it’s nearly impossible. And when we’re tempted to procrastinate, diversions are only a click away.

This culture of constant connection takes a toll both professionally and personally. We waste time, attention, and energy on relatively unimportant information and interactions, staying busy but producing little of value.

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Colleges’ Endless Pursuit of Students

Posted on Monday, November 6th, 2017

MillennialsApril is decision month for high-school seniors who still haven’t made up their minds about where they’re attending college next fall. With students applying to more schools than ever before—more than one-third now apply to at least seven schools—many seniors are likely weighing multiple offers as well as competing financial-aid packages.

As a result, colleges put on a full-court press in these final weeks before the traditional May 1 decision day, hoping a personalized email, a phone call, or a visit to campus with other admitted students will be enough to assure a deposit for the freshman class

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Student recruitment strategy: four universities, five key questions

Posted on Tuesday, May 2nd, 2017

The key to Millennialsa successful student recruitment strategy is thinking about “what you communicate, to whom, and how,” according to Richard Levin, executive director of enrolment services and university registration at the University of Toronto in Canada. “Messages must be consistent and clear and authentic,” he says. A university that asks itself the right questions is more likely to provide answers that students want to hear.

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The most valuable Canadian brands of 2017

Posted on Wednesday, April 12th, 2017

 

A brand. “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind.” – The Business Dictionary

Sounds good. So what are the most valuable Canadian brands of 2017? Check them out.

How international students are keeping US colleges afloat and powering the tech industry

Posted on Tuesday, February 14th, 2017

Think back on your college experience and you may recall the presence of the International House, an on-campus residence set aside for international students. The fact that there was likely only a single house for all the students probably made you think your school didn’t have a large international contingent.

Now consider the fact that nearly 1 million foreign students are enrolled at colleges and universities across the United States — a figure that has jumped 40 percent in the past decade.

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On Campus, It’s One Big Commercial

Posted on Wednesday, February 8th, 2017

IT’S move-in day here at the University of North Carolina, and Leila Ismail, stuffed animals in tow, is feeling some freshman angst.

A few friendly upperclassmen spring into action.

But wait: there is something odd, or at least oddly corporate, about this welcome wagon. These U.N.C. students are all wearing identical T-shirts from American Eagle Outfitters.

Turns out three of them are working for that youth clothing chain on this late August morning, as what are known in the trade as “brand ambassadors” or “campus evangelists” — and they have recruited several dozen friends as a volunteer move-in crew. Even before Ms. Ismail can find her dorm or meet her roommate, they cheerily unload her family’s car. Then they lug her belongings to her dorm. Along the way, they dole out American Eagle coupons, American Eagle water canisters and American Eagle pens.

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The 20 Most Popular Cities Among International Students

Posted on Tuesday, January 31st, 2017

New data shows the most popular cities among international students as the globalization of education shows no signs of slowing down.

London is the first choice for most, with its unparalleled combination of world-leading universities and cultural attractions.

And the impact of Brexit has yet to be felt in the international education market as six U.K. cities feature in the global top 10 and 13 in the top 20, with the growth of inquiries in studying in the U.K. matching the global trend.

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