Archives

Agency of the future: Next-generation operating models for marketing agencies

Posted on Monday, December 18th, 2017

A small number of global marketing agencies have come to dominate their industry after decades of acquiring smaller agencies in a range of specialty disciplines: creative and branding services, digital, media planning and buying, public relations, and market research. Although these subsidiaries are responsible to their parents financially, they otherwise operate independently — and often in direct competition with their sister agencies. That model is breaking. Driven by technological developments, evolving consumer habits, and cost pressures, clients are increasingly seeking unified, best-in-class teams that can work across disciplines and agencies.

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Content Marketing Trends to Watch for 2018

Posted on Friday, December 8th, 2017

from Content Marketing Insitute

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.

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AD AGE: BTOB Best Award Winners for 2016

Posted on Wednesday, October 11th, 2017

AvatarFrom tractors to semi-conductors, social-media companies to business-card printers, this year’s Ad Age BtoB Best award winners run the gamut of business-to-business marketing.

This year’s class saw the funny — Intel’s “If Cables Were People” from MRM/McCann＝as well as at least one sentimental tear-jerker — Vistaprint’s “The Postcard,” which was created in-house (see above).

And while a lot of the work was done in traditional media like print, TV and outdoor, b-to-b marketers are no slouches when it comes to non-traditional executions. For paper-manufacture Domtar, Eric Mower & Associates created a branded app that measured students’ handwriting progress. And McCann XBC created the “Priceless Elevator Pitch” for Mastercard.

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10 Tips For Success From George Lois, The Original Mad Man

Posted on Tuesday, March 28th, 2017

Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the ’50s, he dished up in-your-face campaigns for the likes of VW, the Four Seasons restaurant, and MTV. Never one to pull a punch, the adman channeled his brash attitude into some of the most provocative images of the 1960s, including now-legendary Esquire covers that took on issues of race, the Vietnam War, religion, and feminism.

Lois takes the same no-holds-barred approach to sharing his own pearly wisdom. In Damn Good Advice (for People with Talent!), from Phaidon Press, the king of the one-liner offers some inspiring pointers on how to create–and sell–the big ideas while holding fast to some moral integrity. Here, we’ve collected 10 of his finest gems.

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Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Posted on Wednesday, March 1st, 2017

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only takes you to the next step.

True firsts can move sectors, categories, companies and people beyond the tactical and into the realm of transformation. This year’s winning work in Adweek’s Project Isaac Awards, all of which you can find profiled below, celebrates the push toward that ideal and ignites the imagination and vision to find what lies beyond the proven and predictable.

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10 useful tips on how to write from the man considered ‘the father of advertising’

Posted on Tuesday, August 30th, 2016

david-ogilvy

David Ogilvy

David Ogilvy is the late founder of ad agency Ogilvy & Mather, who was dubbed in his New York Times obituary as “the father of soft sell in advertising.”

His work — which included famous taglines such as “Only Dove is one-quarter moisturizing cream,” “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock,” and “The man in the Hathaway shirt” — is still an inspiration to advertising executives today.

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Sexual consent awareness campaign begins in Quebec universities

Posted on Wednesday, March 23rd, 2016

Sans Qui C'est NonRecent cases of sexual assault on university campuses have prompted Quebec universities and student associations to launch a provincial awareness campaign.

The campaign’s slogan is,“Sans oui, c’est non!” or “Without a yes, it’s no!” to address the issue of sexual consent and assault. The campaign first started at the Université de Montreal and its Center for Harassment Intervention and its student federation.

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Algonquin Wins Prestigious Advertising Award

Posted on Wednesday, March 16th, 2016

2016 ViewbookAlgonquin College was recently declared a Bronze Winner at the 2015 Collegiate Advertising Awards. The College’s winning entry was the 2015 Algonquin College Viewbook.

The annual Viewbook is produced by the College’s Marketing and Recruitment Team.

The Collegiate Advertising Awards honour excellence in marketing and advertising, specifically within the field of higher education. This elite national program is broken into more than 40 categories—from billboard design and direct mail to radio ads and beyond.

Entries are evaluated in relation to similar-sized organizations in their specific groups and categories. A panel of industry experts reviews and judges each entry, scoring based on their creativity, design, production, and overall effectiveness.

Congratulations to our Marketing and Recruitment Team.