The Southern Alberta Institute of Technology (SAIT) recently unveiled its new logo and branding, the product of a year of research that led the school to drop “polytechnic” from its name and devise a colourful emblem.
“More than 4,000 voices united to contribute to SAIT’s new brand,” Carol Rogalski, marketing director at SAIT, said in a news release. “One piece of overwhelming feedback was the understanding that SAIT offers a polytechnic education, but having the word in the name wasn’t necessary. We listened and the new brand reflects that.”