Posted on Friday, December 8th, 2017
from Content Marketing Insitute
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the tr
ends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.
Posted on Wednesday, November 22nd, 2017
Digital overload may be the defining problem of today’s workplace. All day and night, on desktops, laptops, tablets, and smartphones, we’re bombarded with so many messages and alerts that even when we want to focus, it’s nearly impossible. And when we’re tempted to procrastinate, diversions are only a click away.
This culture of constant connection takes a toll both professionally and personally. We waste time, attention, and energy on relatively unimportant information and interactions, staying busy but producing little of value.
Posted on Monday, July 31st, 2017
Savvy marketers know that marketing analytics is the ticket to better decisions and stronger results, but many still struggle with shoring up that foundation. When it comes to making the most of data, organizations must get their information in order if they want to turn insights into action.
Posted on Tuesday, May 2nd, 2017
The key to 
a successful student recruitment strategy is thinking about “what you communicate, to whom, and how,” according to Richard Levin, executive director of enrolment services and university registration at the University of Toronto in Canada. “Messages must be consistent and clear and authentic,” he says. A university that asks itself the right questions is more likely to provide answers that students want to hear.
Posted on Wednesday, April 12th, 2017
A brand. “Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind.” – The Business Dictionary
Sounds good. So what are the most valuable Canadian brands of 2017? Check them out.
Posted on Tuesday, March 28th, 2017
Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the ’50s, he dished up in-your-face campaigns for the likes of VW, the Four Seasons restaurant, and MTV. Never one to pull a punch, the adman channeled his brash attitude into some of the most provocative images of the 1960s, including now-legendary Esquire covers that took on issues of race, the Vietnam War, religion, and feminism.
Lois takes the same no-holds-barred approach to sharing his own pearly wisdom. In Damn Good Advice (for People with Talent!), from Phaidon Press, the king of the one-liner offers some inspiring pointers on how to create–and sell–the big ideas while holding fast to some moral integrity. Here, we’ve collected 10 of his finest gems.
Posted on Wednesday, March 1st, 2017
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only takes you to the next step.
True firsts can move sectors, categories, companies and people beyond the tactical and into the realm of transformation. This year’s winning work in Adweek’s Project Isaac Awards, all of which you can find profiled below, celebrates the push toward that ideal and ignites the imagination and vision to find what lies beyond the proven and predictable.
Posted on Thursday, February 23rd, 2017
All [colleges and universities] have the same goals: attracting high-quality students, recruiting great faculty and staff, encouraging alumni to make donations to support school programs, and building up the school’s brand recognition and reputation.
In order to stand out from their many competitors, it’s essential to focus on content marketing, making use of both traditional and digital strategies. Here are some effective tactics and outstanding examples of content marketing.
Posted on Tuesday, February 14th, 2017
Think back on your college experience and you may recall the presence of the International House, an on-campus residence set aside for international students. The fact that there was likely only a single house for all the students probably made you think your school didn’t have a large international contingent.
Now consider the fact that nearly 1 million foreign students are enrolled at colleges and universities across the United States — a figure that has jumped 40 percent in the past decade.
Posted on Wednesday, February 8th, 2017
IT’S move-in day here at the University of North Carolina, and Leila Ismail, stuffed animals in tow, is feeling some freshman angst.
A few friendly upperclassmen spring into action.
But wait: there is something odd, or at least oddly corporate, about this welcome wagon. These U.N.C. students are all wearing identical T-shirts from American Eagle Outfitters.
Turns out three of them are working for that youth clothing chain on this late August morning, as what are known in the trade as “brand ambassadors” or “campus evangelists” — and they have recruited several dozen friends as a volunteer move-in crew. Even before Ms. Ismail can find her dorm or meet her roommate, they cheerily unload her family’s car. Then they lug her belongings to her dorm. Along the way, they dole out American Eagle coupons, American Eagle water canisters and American Eagle pens.