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Carleton Launches Public Awareness Campaign

Posted on Friday, October 17th, 2014

Carleton CampaignDistinctly Carleton will showcase stories leading to 75th anniversary

Carleton University has launched a public awareness campaign and a new website to showcase some of its most amazing stories and the great people who have called its campus home.

The multi-year campaign, called Distinctly Carleton will celebrate the people who have been transformed by Carleton and those who have worked so hard to support it since 1942, when a group of visionary citizens opened the doors of Carleton College to students building their careers after the Depression and military service in the Second World War.

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New ad campaign for network of public colleges – CEGEP – A superior asset for Québec

Posted on Friday, October 10th, 2014

Untitled-2Québec’s 48 public colleges, grouped together under the banner of the Fédération des cégeps, are launching an advertising campaign aimed at highlighting the contributions that CEGEPs make to Québec’s development. Grouped under the “CÉGEP” tagline, the messages in this multi-platform campaign will be distributed over a three-year period, culminating in 2016-2017 for the celebration of the 50thanniversary of the creation of CEGEPs.

“The time had come for the 48 GEGEPs to remind people of the tremendous importance of the CEGEP education system – a province-wide system that’s unique in Canada, which guarantees accessibility across Quebec and brings countless benefits to the province, its citizens and businesses,” said Jean Beauchesne, President and Chief Executive Officer of the Fédération des cégeps. “The 50th anniversary of CEGEPs is just around the corner and the accomplishments of our network, firmly anchored in the present while looking to the future, are something to be proud of.”

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Many universities face enrolment declines, while some colleges see increases

Posted on Monday, October 6th, 2014

Students(From academic.ca) Ontario Universities’ Application Centre (OUAC) statistics for 2014–15 show an overall 2.8% decline in high-school direct enrolments, from 72,680 in September 2013 to 70,589 this year. Still, some individual institutions saw significant increases, notably the University of Guelph-Humber (a hybrid college-university), which saw a 19.3% increase in direct enrolments, and Western University, which saw an increase of 11.1%.

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Predicting Where Students Go

Posted on Monday, September 22nd, 2014

Looking for studentsA trio of senior college enrollment officials gave a peek into how they decide which students to recruit. The process now involves number-crunching students’ demographic and economic information — not just sending chipper ambassadors to every nearby high school, mailing glossy books to students’ homes and relying on gut instincts.
The discussion, during a session at the annual meeting of the National Association for College Admission Counseling, was one of many to take place here about how to hunt for students.

Online professional development training for busy graduate students

Posted on Monday, September 15th, 2014

Often too busy at work in labs, lecture halls, and libraries to plot their career paths, graduate students now have a unique set of online training resources to help them make the leap into the work world and to succeed in any career.

Recognizing the unique experiences of graduate students, a group of Ontario universities has come together with the help of funding from the Ontario government to develop www.mMygradskills-poster-01ygradskills.ca, a set of free online professional skills training tools that will help grad students find their future.

“Graduate students have a very different experience at university than undergrads,” says Bonnie M. Patterson, President and CEO of the Council of Ontario Universities (COU).

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Book Review: ‘The New School’ by Glenn Harlan Reynolds

Posted on Monday, September 8th, 2014

SchoolGlenn Harlan Reynolds’ The New School: How the Information Age Will Save American Education from Itself is a clear and succinct, yet thorough, essay on creative destruction and American education. This slim volume (only about 100 pages) is divided approximately into 50 pages on higher education, 25 on secondary and elementary, and 25 on predictions and concluding remarks. While this might seem surprisingly brief, those of us who have been following the education crisis in the U.S. know that, actually, the problem really isn’t that complex.

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Georgian College unveils new brand

Posted on Tuesday, September 2nd, 2014

Georgian3Following months of broad consultation and development, Georgian College has unveiled a new brand position and logo.

Focusing on the theme of “accelerate success”, the new brand identity combines a stylized image of a leaf and Georgian’s familiar green and blue colours with a new forward-looking “accelerator” symbol.

In science and entrepreneurship an accelerator dramatically enhances growth and development. The new symbol is an apt metaphor closely aligned with Georgian’s strategic direction. Georgian President and CEO MaryLynn West-Moynes debuted the new branding during an assembly of more than 600 staff at the Barrie Campus on Monday, Aug. 25.

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The Millennials Are Generation Nice

Posted on Monday, August 25th, 2014

MILLENNIALSSuddenly, as you may have noticed, millennials are everywhere. Not that this group of people born after 1980 and before 2000 — a giant cohort now estimated to number at least 80 million Americans, more than the baby boom generation — was ever invisible. What’s changed is their status. Coddled and helicoptered, catered to by 24-hour TV cable networks, fussed over by marketers and college recruiters, dissected by psychologists, demographers and trend-spotters, the millennial generation has come fully into its own.

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Have traditional student recruitment campaigns lost their bite?

Posted on Monday, August 11th, 2014

recruitmentUniversities are allocating more time and money to marketing open days, engaging with students on social media, improving their prospectuses and developing their university websites, a Guardian survey finds.

The Sixth Sense survey, which polled 69 UK university and further education marketing teams, set out to discover which strategies universities are investing in and which have fallen out of favour when it comes to recruiting sixth formers.

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Using Predictive Analytics, Adaptive Learning to Transform Higher Education

Posted on Tuesday, August 5th, 2014

GSU_Seven universities are working on a year-long planning project to improve student success thanks to $225,000 grants from the Bill & Melinda Gates Foundation.

A mentor sits on a bench with his student on a university campus. He knows exactly what his student’s strengths and weaknesses are. He knows when to give him more challenging work and when to back off.

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