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The future of higher education is a constantly moving target.

Everything from the emergence of MOOCs to new learning styles and mounting financial and sustainability pressures are impacting the education landscape. Every day higher education leaders are developing new strategies to leverage across these developing challenges and opportunities.

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Agents to recruit international students may be like global rankings of universities, suggested William Lawton in a presentation here Wednesday. “Even if you don’t like the look of them, they are here to stay,” said Lawton, of the Observatory on Borderless Higher Education, a think tank.

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Universities are allocating more time and money to marketing open days, engaging with students on social media, improving their prospectuses and developing their university websites, a Guardian survey finds.

The Sixth Sense survey, which polled 69 UK university and further education marketing teams, set out to discover which strategies universities are investing in and which have fallen out of favour when it comes to recruiting sixth formers.

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Three New Jersey colleges have signed on to a new initiative to dramatically increase the number of students studying abroad over the next five years.

Rutgers University, Richard Stockton College and Bergen Community College are among more than 150 schools that have joined Generation Study Abroad, a new campaign focused on getting more high school and college students to spend time studying in foreign countries. The project is headed by the Institute of International Education, a non-profit group known as IIE that advocates for study abroad and international study programs.

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Centennial College has rolled out a redesigned website that ensures easier access by persons of different abilities and on mobile devices, as well as a more friendly layout filled with more photography and video content.

Websites today are a primary source of information and reinforce institutional brands in what is a very competitive postsecondary education market. Centennial launched a thorough website rethink last year to better meet the needs of a worldwide audience for its programs. The public college draws 5,000 international students among the 30,000 learners at its Toronto campuses.

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The Fanshawe brand strategy integrates many elements of the College’s goals, messaging, identity, communications and marketing into one coherent framework and story. A clearly articulated brand positioning and promise are at the heart of how the College behaves, what it delivers, and how the College engages its stakeholders. The brand position, promise, and core attributes are based on Fanshawe’s vision, mission, and values.

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Red River College has launched a new website in support of its Technology Access Centre (TAC) initiative, serving aerospace and manufacturing organizations at home and abroad.

Funded in part by the Natural Sciences and Engineering Research Council of Canada’s (NSERC’s) Community and College Innovation Program, the TAC supports both large and small- to medium-sized enterprises (SMEs) by providing enhanced access to RRC’s technological assets, subject matter expertise, and specialized facilities and equipment. Organizations benefit by gaining access to technology and expertise that was previously unavailable directly to industry.

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Ever notice what happens when you try to fill up your kitchen sink without using a plug? You waste a ton of water right? The same theory can be applied to the business of recruiting. Over the past several weeks I’ve attended events that focused on recruitment, spoken about how to get and keep your slice of the talent pool and have met with prospects who have expressed a desire to dramatically improve their ability to recruit top talent. Here’s the problem. Companies are focusing on the wrong things.

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York University’s “this is my time” communications campaign has won five North American 2014 Council for Advancement and Support of Education (CASE) District II Accolades Awards in several categories for its “very well developed and executed marketing campaign directed towards potential future students and current students.”

First launched in September 2012, the campaign features an unconventional twist on testimonials by featuring current York students sharing their visions on how they are positively impacting the world in the future.

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Harvard University and the Massachusetts Institute of Technology have released a set of open-source visualization tools for working with a rich trove of data from more than a million people registered for 17 of the two institutions’ massive open online courses, which are offered through their edX platform.

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