Posted on Wednesday, May 18th, 2016
The Ontario provincial government is spending $4 million on a marketing program aiming to draw students from southern Ontario to colleges in the north.
Sault College president Ron Common says the goal of the program, called Study North, is to attract youth who wouldn’t otherwise consider Ontario’s six northern colleges as a primary destination.
Posted on Wednesday, May 11th, 2016
Many universities and colleges in the United States continue to be under financial pressures due to declining enrollment and lower pricing power. Nearly half of the respondents in a survey of admissions directors reported that they were “very concerned” about their ability to meet enrollment goals.
Posted on Tuesday, May 3rd, 2016
A website and publicity campaign were officially launched today to promote awareness of the Ontario college system’s upcoming 50th anniversary in 2017.
The campaign, called The Start of Something Amazing, will encourage reflection on the college system’s tremendous legacy and will look ahead to the next 50 years. Students, faculty, alumni, and communities throughout the province will be part of the celebration that begins in September 2016 and runs through to the end of 2017.
Posted on Tuesday, April 26th, 2016
As the threat of MOOCs and for-profit education fades, so too does the sense of urgency that drives innovation.Yet anyone who thinks that a decade from now higher education will look much as it does today is sadly mistaken. A host of trends are already well underway that spell the end of one era and the beginning of another:
More.
Posted on Monday, April 18th, 2016
There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The disruption reveals itself in the fast growth of newer content brands like Refinery29 and Vice, the increased use of technologies like Outbrain and Taboola to drive traffic, and the growth of programmatic approaches to advertising revenue.
Posted on Thursday, April 7th, 2016
The Southern Alberta Institute of Technology (SAIT) recently unveiled its new logo and branding, the product of a year of research that led the school to drop “polytechnic” from its name and devise a colourful emblem.
“More than 4,000 voices united to contribute to SAIT’s new brand,” Carol Rogalski, marketing director at SAIT, said in a news release. “One piece of overwhelming feedback was the understanding that SAIT offers a polytechnic education, but having the word in the name wasn’t necessary. We listened and the new brand reflects that.”
Posted on Wednesday, March 23rd, 2016
Recent cases of sexual assault on university campuses have prompted Quebec universities and student associations to launch a provincial awareness campaign.
The campaign’s slogan is,“Sans oui, c’est non!” or “Without a yes, it’s no!” to address the issue of sexual consent and assault. The campaign first started at the Université de Montreal and its Center for Harassment Intervention and its student federation.
Posted on Wednesday, March 16th, 2016
Algonquin College was recently declared a Bronze Winner at the 2015 Collegiate Advertising Awards. The College’s winning entry was the 2015 Algonquin College Viewbook.
The annual Viewbook is produced by the College’s Marketing and Recruitment Team.
The Collegiate Advertising Awards honour excellence in marketing and advertising, specifically within the field of higher education. This elite national program is broken into more than 40 categories—from billboard design and direct mail to radio ads and beyond.
Entries are evaluated in relation to similar-sized organizations in their specific groups and categories. A panel of industry experts reviews and judges each entry, scoring based on their creativity, design, production, and overall effectiveness.
Congratulations to our Marketing and Recruitment Team.
Posted on Monday, February 29th, 2016
The Canadian government recently launched a new national brand for its international education offering, EduCanada, at AIEA’s annual conference in Montreal. A new logo and strapline – A world of possibilities – were unveiled at the event.
Posted on Thursday, February 25th, 2016
In 2016, more and more people are striving to hit “inbox zero” – a state in which consumers get rid of their thousands of unopened emails in favor of having a cleaner inbox. Therefore, marketers and businesses should be smarter and more in tune with what consumers want from marketing emails. Here are some email marketing trends to delete from your inbox for the remainder of 2016: