Archives

Lambton College’s search for new students got a shot in the arm on Jan. 12, as the college announced a complete overhaul of its website lambtoncollege.ca.

The college recently introduced changes to the website, making it a more accessible, easier-to-navigate marketing tool in order to attract new students to its campus. The brand new look and feel of the website can be accessed by virtually any device, an important factor in the revamp according to Terry Babbey, Lambton College’s director of information and educational technology.

Read more.

As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development… One concept gaining traction in marketing circles that promises to become more popular in the context of university admissions is “gamification”, applying the fun and engaging elements of game design to real-world, productive activities.

Read more.

Great food for thought, applicable for higher-ed marketers. This report looks at the trends in international student enrollments on U.S. campuses for the current 2014 academic year — based on a survey distributed to institutions around the U.S. by seven partnering higher education associations. It is released jointly with the Institute of International Education’s Open Doors Report, which provides a more comprehensive view of international student enrollment in the U.S. based on data from the previous academic year (2013-14).

Fall-2014-International-Student-Enrollment-Survey (1)

Carleton University revealed a new website home page that is focused on showcasing its top stories and emphasizing the themes outlined in the university’s Strategic Integrated Plan.

With a huge top space for quality photos and an auto-complete search function, the new responsive web page designed by Computing and Communications Services –Carleton.ca – provides an optimal viewing experience that adapts to the screen size of any device.

More.

Reminiscing about first year, many would identify residences as playing an integral part in shaping their freshman experience.

That experience, however, doesn’t have to be limited to first year, at least according to a new campaign from Western’s Housing and Ancillary Services. The campaign, which features minimalistic ads, is aimed towards highlighting the benefits residences have to offer upper-year students.

Appearing in The Gazette for the past few weeks, these ads are part of a larger push towards promoting upper-year residency.

More.

College Recruiting

As colleges and universities face an increasingly tech-savvy applicant pool, many recruiters are seeking out novel ways to speak the new generation’s language. The launch of the Common Application in 1975 – and later online version in 1998 – was one of the most expansive attempts schools made toward revolutionizing the college admissions process.

More.

The Marketing department of Algonquin College announces the launch of ‘AC Blog’ (www.algonquincollege.com/college-blog). The blog is linked from the College’s homepage. The editorial tone is upbeat, energetic and offers news that focuses on achievement, offering a glimpse of what makes Algonquin special — including student success, dedicated instructors, and unique programs and events.

The AC Blog helps Algonquin to present information in a timely, engaging format.

More

The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt in email should be considered part of it. Here is Rand Fishkin’s (from Moz) helpful definition from May 2013 where even then, they were included in his mix.

More.

Wilfrid Laurier University has launched a new visually rich website designed to appeal to prospective undergraduate and graduate students. Along with its state-of-the-art design and functionality, the new wlu.ca boasts an intuitive and engaging experience that is also mobile-optimized for smartphones and tablets.

“The concept and design of the new website appeals to a new generation of students and better reflects the premier university experience, quality teaching and wide range of programs we offer at Laurier,” said Joel Peters, assistant vice-president, External Relations. “The website is often our first point of contact with our audience, and as such our new site will play a key role in our enrolment and reputational strategies.”

More.

The Michener Institute for Applied Health Sciences recently launched a website that it is intended to better help its students, partners, and the healthcare system. The site offers:

• Responsive design
• Experience-centric navigation
• Access to compelling content
• Integration with social media
• Enhanced user tools

The site was developed in partnership with Soshal Group.

More.