Posted on Monday, September 11th, 2017
If Canadian universities were private corporations, their customer turnover rates would be ruinous. Up to 20 per cent of students quit university, never to return to any post-secondary program, while 20 to 50 percent drop out of the program they had initially chosen.
Posted on Wednesday, May 10th, 2017
College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They’re part of that coveted 18- to 30-year-old demographic. If your product has a shelf life after college, you’re in luck–you’re catching them in their purchasing power formative years. But to use an appropriate analogy, selling to college students is no easy A.
Posted on Wednesday, December 21st, 2016
In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—tenets of some of the most powerful businesses out there—you can increase your odds of starting and maintaining a successful brand.
Posted on Friday, December 16th, 2016
What is the best way to communicate with today’s prospective college students? Do you still need to send them viewbooks and other publications, or will communicating through email and social media suffice? What about the phone? Can you call their cell phone or send them text messages? These questions come to mind often for many enrollment management professionals as they strive to meet enrollment goals in an ever changing and increasingly competitive environment.
Posted on Wednesday, November 2nd, 2016
If you have Google Analytics or any other 3rd party JavaScript installed on your website, you should take eight minutes to read this post about tags and how they can negatively impact website performance.
Posted on Thursday, October 20th, 2016
The first thing you see when you visit a college or university’s Facebook Page is their cover photo. So you might visit a college’s Facebook Page that features a beautiful, colorful, high-definition cover photo and say, “Wow, they did a great job with their Facebook Page.”
But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns. They cross-promote with other social networks. They include clear calls-to-action, and they guide visitors to specific initiatives the school is running.
Posted on Wednesday, October 12th, 2016
It comes as no surprise that secondary schools have to form an extensive and creative marketing campaign in order to stick out to prospective students, investors and the community. Doing so can be easier said than done, but there are some universities that have hit a home run when it comes to identifying and solidifying their brand. Here are 6 higher education marketing campaign that make us want to go back to school.
Posted on Thursday, August 4th, 2016
Today’s students increasingly expect ubiquitous lecture capture so they can review lectures to improve their understanding of the material or catch up on a class they missed. “Lecture capture in general is becoming very quickly an expectation of students,” said Chris Edwards, assistant vice president at the University of Cincinnati in Ohio.
To meet this demand, colleges and universities are scaling up their lecture capture deployments to more classrooms and providing faculty the option of recording lectures outside of the classroom.
More.
Posted on Monday, July 25th, 2016
In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.
Here is a case study that demonstrates this point. When Marianne Hatzopoulou, a civil engineering professor at the University of Toronto, needed to get the word out about her study on cyclists, she resorted to Twitter. Hatzopoulou, who was researching the impact of air pollution on the behaviour of cyclists, posted a few tweets, encouraging people to fill out a survey. Twitter seemed daunting at first, especially that she had under 100 followers, but she tweeted, nevertheless, and encouraged her team to tweet as well.
Posted on Tuesday, June 28th, 2016
As Direct Marketing Association Board Member Andy Russell, founder of Trigger Media and InsideHook, says “Information doesn’t travel at the word of mouth anymore. It travels at the speed of light.”
In the face of incredibly disruptive martech and adtech innovation, where do CMOs and their teams begin to plan a 2017 budget when the new technologies they will need to compete then are likely still on the drawing board now?