Posted on Monday, June 13th, 2016
In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.
Posted on Wednesday, June 8th, 2016
A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many and differences in education and income are a hallmark of people’s learning activities.
Most Americans feel they are lifelong learners, whether that means gathering knowledge for “do it yourself” projects, reading up on a personal interest or improving their job skills. For the most part, these learning activities occur in traditional places – at home, work, conferences or community institutions such as government agencies or libraries. The internet is also an important tool for many adults in the process of lifelong learning.
Posted on Monday, May 30th, 2016
A member of the University of New Brunswick’s board of governors is going public with his concerns about the school’s budget priorities.
Julian Renaud said the school is not funding its academic programs properly and is wasting millions on a marketing campaign instead.
Renaud said the Why UNB? campaign was pitched to the board as the ideal way to boost enrolment.
Posted on Wednesday, May 18th, 2016
The Ontario provincial government is spending $4 million on a marketing program aiming to draw students from southern Ontario to colleges in the north.
Sault College president Ron Common says the goal of the program, called Study North, is to attract youth who wouldn’t otherwise consider Ontario’s six northern colleges as a primary destination.
Posted on Tuesday, April 26th, 2016
As the threat of MOOCs and for-profit education fades, so too does the sense of urgency that drives innovation.Yet anyone who thinks that a decade from now higher education will look much as it does today is sadly mistaken. A host of trends are already well underway that spell the end of one era and the beginning of another:
More.
Posted on Thursday, April 7th, 2016
The Southern Alberta Institute of Technology (SAIT) recently unveiled its new logo and branding, the product of a year of research that led the school to drop “polytechnic” from its name and devise a colourful emblem.
“More than 4,000 voices united to contribute to SAIT’s new brand,” Carol Rogalski, marketing director at SAIT, said in a news release. “One piece of overwhelming feedback was the understanding that SAIT offers a polytechnic education, but having the word in the name wasn’t necessary. We listened and the new brand reflects that.”
Posted on Wednesday, March 16th, 2016
Algonquin College was recently declared a Bronze Winner at the 2015 Collegiate Advertising Awards. The College’s winning entry was the 2015 Algonquin College Viewbook.
The annual Viewbook is produced by the College’s Marketing and Recruitment Team.
The Collegiate Advertising Awards honour excellence in marketing and advertising, specifically within the field of higher education. This elite national program is broken into more than 40 categories—from billboard design and direct mail to radio ads and beyond.
Entries are evaluated in relation to similar-sized organizations in their specific groups and categories. A panel of industry experts reviews and judges each entry, scoring based on their creativity, design, production, and overall effectiveness.
Congratulations to our Marketing and Recruitment Team.
Posted on Thursday, February 25th, 2016
In 2016, more and more people are striving to hit “inbox zero” – a state in which consumers get rid of their thousands of unopened emails in favor of having a cleaner inbox. Therefore, marketers and businesses should be smarter and more in tune with what consumers want from marketing emails. Here are some email marketing trends to delete from your inbox for the remainder of 2016:
Posted on Wednesday, February 17th, 2016
Online education comes with plenty of drawbacks. The cons tend to amplify when schools try to integrate e-learning into a broader bricks-and-mortar college experience: Students are said to get bored, learn less, or absorb only a portion of the intellectual atmosphere they’d find in physical classrooms.
Posted on Wednesday, February 10th, 2016
A TV ad campaign by Ontario’s colleges emphasizes the leading role that colleges play in preparing students for rewarding careers.
“More than ever, parents and students are looking at post-secondary education to provide students with the professional qualifications and skills that lead to successful careers,” said Linda Franklin, the president and CEO of Colleges Ontario. “It’s essential that we raise awareness of how college education opens doors to a wide range of career opportunities.”
More.