Posted on Friday, December 8th, 2017
from Content Marketing Insitute
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the tr
ends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows.
Posted on Tuesday, March 28th, 2017
Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the ’50s, he dished up in-your-face campaigns for the likes of VW, the Four Seasons restaurant, and MTV. Never one to pull a punch, the adman channeled his brash attitude into some of the most provocative images of the 1960s, including now-legendary Esquire covers that took on issues of race, the Vietnam War, religion, and feminism.
Lois takes the same no-holds-barred approach to sharing his own pearly wisdom. In Damn Good Advice (for People with Talent!), from Phaidon Press, the king of the one-liner offers some inspiring pointers on how to create–and sell–the big ideas while holding fast to some moral integrity. Here, we’ve collected 10 of his finest gems.
Posted on Tuesday, August 30th, 2016
David Ogilvy
David Ogilvy is the late founder of ad agency Ogilvy & Mather, who was dubbed in his New York Times obituary as “the father of soft sell in advertising.”
His work — which included famous taglines such as “Only Dove is one-quarter moisturizing cream,” “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock,” and “The man in the Hathaway shirt” — is still an inspiration to advertising executives today.