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Red River College has launched a province-wide bus and billboard campaign. Objectives include a celebration of graduates and their success stories, and demonstrating what prospective students can accomplish with an RRC education.

The campaign strengthens partnerships with the employers who hire RRC grads, identifies programs and industry areas that may be of interest to prospective students, and showcases RRC’s core strengths, including employment success and employer satisfaction rates.

The billboards feature 27 RRC alumni, and is visible for 12 weeks (March 3-May 25, 2014).

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Much has been written about the significant demographic and economic changes sweeping American higher education: greater college attendance, less preparation for college, fewer higher school graduates, increased college cost, and declining financial aid.

Undergraduate enrollment in Canada more than doubled between 1980 and 2012, from 550,000 students to over one million. Since 1995, the number of full-time undergraduate students rose at a particularly high rate, going from a half million in 1995 to 793,000 in 2012.

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Selkirk College is a great place to work and the West Kootenay-Boundary a great place to live. A partnership of seven rural BC colleges has launched a new website to let future employees know about the benefits of fulfilling employment in a small town setting.

The response to the government’s announcement that it would aim to double the number of international students in Canada emphasizes the quantity: a goal of nearly half-a-million students from abroad on our post-secondary campuses by 2022. The higher tuition fees they pay, and the money they spend when they get here, creates jobs and fuels the economy.

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“There are certainly Mooc junkies, who take them for no other reason than they’re free and they like hanging out,” grins Dr Ben Brabon of Edgehill university, whose massive open online course in vampire fiction is one of only two accredited Moocs currently on offer in the UK.

Brabon isn’t denigrating people who enrol on every brand new shiny Mooc going: he’s simply pointing out the motivation that prompts certain individuals to sign up. When a course is open entry – Moocs have no enrolment criteria and no fees to pay – then participants are going to behave very differently to student in a traditional higher education setting.

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America is crazy about colleges. The U.S. is home to more than 4,000 accredited institutions of higher learning, ranging from two-year vocational schools to small liberal arts colleges to huge state universities.

All have the same goals: attracting high-quality students, recruiting great faculty and staff, encouraging alumni to make donations to support school programs, and building up the school’s brand recognition and reputation.

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Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ marketing.

While consumers continue to tune out traditional, intrusive marketing communications, they increasingly crave the type of genuine, customer-focused information that content marketing delivers.

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