Posted on Tuesday, December 1st, 2015
“When we look at the future of colleges and universities across Canada, seven major trends and patterns suggest the future is likely not to be a straight line from the past. We look briefly at each of these challenges and suggest their lost obvious implication(s).”
The incorporation of online learning into Canada’s PSE programming is “the new normal,” according to Contact North | Contact Nord’s new report titled “The Future of Higher Education.”
Posted on Wednesday, November 25th, 2015
As social media continues to revolutionize charitable giving, research from Corporate Insight offers important new evidence as to why colleges and universities across the United States continue to lag in fundraising. A recent study conducted by the firm’s Alumni Monitor, a third-party research service, polled more than 1,100 alumni of U.S. higher education institutions looking at the correlation between fundraising efforts at schools and alumni sentiments.
More.
Posted on Tuesday, November 17th, 2015
When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.
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Posted on Tuesday, November 10th, 2015
This year’s edition of the Ontario Colleges’ Information Fair was once again very well received by Toronto area students, parents, and guidance councilors, who attended in record numbers, despite a historic election and a riveting Jays game. The fair represents the latest efforts from Ontario’s Colleges in recruiting prospective students. While each institution will have great conversation with prospective students, the event is a major source of leads (prospective students) for the college email newsletter.
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Posted on Monday, November 2nd, 2015
Oftentimes, marketers mistakenly believe they understand the college market. This can happen for a couple of reasons, the first being that they specialize in marketing to millennials. Millennials are a hot topic in marketing today and tons of research have been conducted on this niche market.
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Posted on Tuesday, October 27th, 2015
“Frankly, this is the best time to invest in brand marketing. Resources are scarce, so you had better start improving your brand and marketing your product to new audiences.”It’s ‘s hard to believe that it’s been 10 years since brand marketing first swept higher education. During that time we have seen countless colleges and universities launch and develop brand strategies. And based on the number of RFPs in play, it appears that the interest in brand marketing will likely not diminish any time soon.
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Posted on Wednesday, October 21st, 2015
Millennials compose a growing number of seats in continuing and professional education programs, but despite common stereotypes, the generation is far from one-dimensional.
Where they are, what they want, and how to serve them.
Posted on Tuesday, October 13th, 2015
More people will have access to online college courses that prepare them for meaningful careers through the new eCampus Ontario portal that officially launched today.
“This builds on the college system’s strong network of online courses and programs,” said Bill Summers, the vice-president of research and policy at Colleges Ontario. “The expanded access to the colleges’ broad range of professional and technical courses will help produce a more highly qualified workforce.”
Posted on Wednesday, October 7th, 2015
Facing low enrollment rates, Aurora College’s trades programs are stepping up their game and ramping up efforts to recruit students from the territory.
In response, acting chair of Trades, Apprenticeship and Industrial Training Duane MacDonald, along with a team of instructors and marketers from the college, is working to roll out a series of recruitment initiatives to encourage future tradespeople to train at Thebacha Campus.
Posted on Wednesday, September 30th, 2015
With a focus on the needs of prospective students, Fanshawe College has launched a new website that features responsive design, dramatic imagery and social media integration.
“We are delighted with the look, content, structure and technology of the new Fanshawe site,” says Tony Frost, executive director of Fanshawe’s Reputation and Brand Management. “The site was completely designed around what our visitors were looking for program information.”